The usual suspects of self driving cars, paper thin TV’s and household robots all made an appearance.
The imminent question however is what will impact us as consumers, marketers and general human beings? How will our lives be more enriched through technology and how will this affect brands as they plan their 2018 campaigns? We have earmarked a couple of products that grabbed our attention along with some stands that we couldn’t help but admire…
Here’s a rundown of 4 brands who have utilized the creative art of experiential marketing to get eyes and ears on their products during the Christmas period.
In the past if you wanted to buy media space from Snapchat you needed to go through one of their ads partners. The new Ads Manager platform has received a lot of praise and Snapchat have now decided to take it one step further. They have announced plans to move, Snapchat Business Manager, Snapchat Ad Manager and Snap Publisher under the one roof. Read More
If you’re lucky enough to have a healthy Christmas party budget, you can throw some spectacular parties in this fine city; some of the biggest brands have thrown some absolute whoppers for their lucky staff in the past decade. But for everyone in between, looking for something that transcends making awkward small talk with your colleagues and clients, but doesn’t involve budget to cover venue hire, catering, entertainment and décor separately, here’s our pick of some of the best alternatives you can find in the city.
Social Media tends to work best when content is designed specifically for the platform. What works on Facebook won’t necessarily work on Twitter. The same rule of thumb applies to Instagram. Below are four brands we believe are worth a follow.
After a well-deserved summer break, students are back to college and what better time to reach millennials?
Millennials are the first generation of Digital Natives and are tech savvy by nature! According to Accenture, millennials will spend €1.4 trillion annually worldwide by 2020.
We run through five inspiring events and activations that successfully reached that valuable target market.
With the announcement that Android and Apple are planning to make AR a native feature on their latest smartphones, this no doubt means they’ll package it up into a polished consumer feature that will bring it mainstream and appeal to consumers and developers alike.
We run down some of the coolest, most innovative recent AR developments.
We take a look at some of London’s most impressive venues that will give your event that extra WOW factor.
For digital marketers, there’s no better way to stay on top of digital trends and technology than by attending one of these summits and rub shoulders with your peers and exchange ideas.
We look at 8 Social and Digital Tech conferences around the globe worth visiting in 2018.
We run through six tips for grabbing attention and drawing visitors to your display.
To celebrate the 131st Wimbledon, we take a look at five other brands who also enjoyed a spot of tennis while acting their brand sponsorship.
Of course, the weeklong programme of events comes to a crescendo with the fabulous Dublin Pride Parade that weaves its way through Dublin’s streets, leaving a trail of glitter and rainbow dust in its wake.
This year, we were excited to be a part of such a monumental occasion by helping some of our clients show their colours with parade floats and events.
We take a look at some of Ireland’s most unique and delicious food and drink festivals.
Most of the time, it’s not about what you are doing that causes events to flop, but what you’re not doing.
We’ve put together some common pitfalls to avoid in order to stage the best event possible.
A live experience is the real life incarnation of how a brand acts, speaks, and engages with the consumer.
At Verve, we consider every detail of the consumer journey, and what each interaction will look like, to ensure people leave with an experience that leaves a positive memory towards the brands we work with.
We collaborated with Event Magazine to produce an in-depth guide to turning your audience into content generators, to ensure your brand experience resonates with consumers and lives on long after the event has ended.
Read the full article below.
These 5 activations are incredible examples of charity campaigns that pulled on heartstrings, raised awareness or encouraged the public to donate to a great cause.
Here are some of our favourite examples of engaging, experiential, sports activations.
The rise of the digital age shows no slowing down, so it’s important to make sure your brand’s voice cuts through the online noise to make an impact.
We’ve put together some simple tips on how to increase web presence to reach a wider audience, without spending a penny.
Take a look at a rundown of some delicious Irish food vendors that you can hire for your event.
To celebrate the incredible Irish weather we’re having, we look back at some brands who capitalised on the summer heat to deliver incredible activations.
Over the past several years, drone footage has become common place in video ads and brand videos, as it offers a refreshing new perspective and added depth to the medium. Having said that, drone flying is an art form and requires skill as well as planning to achieve the perfect shots.
Here are 5 of our favourite examples of stunning drone footage.
Thinking of flying a drone? Read our guide to flying drones in Ireland, and you’ll be in the air in no time.
We take a look at some brands that got creative and delivered some super cool, shareable and totally immersive branded pop-up stores.
Many top bloggers and publications update their sites daily with the latest news, tips and innovations. Whether it be ‘How To’ articles about new digital marketing tools or showcasing some excellent event planning case studies, setting aside an hour per week to scan blogs can be of big benefit to your business.
However, for every ten marketing blogs, you might get one gem. To save you time, we’ve compiled a list of some of the internet’s most beneficial blogs.
We’ve put together a list of some of our favourite fun and effective Easter-themed campaigns.
Without a doubt, marketers bring their A-game to Austin, so we take a look at some of our favourite product activations of SXSW 2017.
Some made us laugh, some made us cry, but what they all have in common? They all perfectly captured the Irish spirit.
Take a trip down memory lane with some of our favourites.
Since it’s acquisition by Facebook in 2012, the social media giant has been rolling out a host of new advertising features to monetise the app and help you reach a wider audience, making it easier to use the image-based platform to leverage business.
Here’s how you can use the latest features to your advantage and get more eyes on your brand.
With this in mind, we helped Flora ProActiv to formulate a campaign to engage the public and make the brand synonymous with a healthy lifestyle.
Here’s what we did…
We take a look at some of Dublin’s most impressive venues, and show how they’ve been transformed to give events that extra WOW factor.
We run through 9 of our favourite Instagram that all event professionals should be following.
We predict what’s going to be big in 2017, and how you can use it to grow business.
With the year drawing to a close, we look back at some of our favourite gigs of the year.