Brands like Slazenger have been serving up a successful sponsorship with Wimbledon for 113 years - so how do newer partnerships like OPPO create share of voice? The answer seems...
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This summer’s FIFA Women’s World Cup in France is estimated to reach 1 billion viewers - a staggering 250 million viewer increase. Understandably, this dramatic leap in interest has not...
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There’s no denying that Instagram has become somewhat of a social media powerhouse over the last few years. Instastories in particular have grown in popularity with over 400 million viewers...
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Once the centre of the war of drugs, cannabis is now at the centre of a growing industry and massive consumer market. The industry has been ablaze over the past...
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The popularity of summer music festivals has grown phenomenally in recent years. The growing array of festivals is paving the way for brands to creatively engage with the festival goers...
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The Premier League is currently valued at £7.66 billion making it one of most lucrative sporting competitions globally. With Manchester City just crowned as 2018/19 champions after one of the...
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Game of Thrones has been an unavoidable topic of conversation here in Verve this week with the final season going to air. It got us thinking about some brands that...
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April Fool’s is a great occasion for brands to show their lighter side and have some fun with consumers. 2019 has been no exception with everyone from Google to MacDonald's...
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Mother’s Day is just around the corner and brands are firing up with their creative minds to come up with memorable campaigns to engage the audience emotionally and leave lasting...
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Online gaming - Twitch and YouTube in particular - are changing the stereotype of gaming as a loner activity to one that has grown real communities, friendships and even romances....
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There's very high likehood that in the past couple of months TIK TOK has come up in conversation among your marketing peers. There's good reason as with over 500 million...
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SXSW has become a 9 day mecca for the world’s biggest brands and insiders to demonstrate ingenuity, creativity and big ideas. Below we’ve chosen some of our favourite events and...
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They love me, they love me not… whatever you decide brands will still fight for your attention using any significant holiday as a chance to jump on the bandwagon. Valentine’s…
There was more than just one battle happening at the Super Bowl on Sunday. Every year big brands unveil their highly anticipated ads, all competing against each other to win…
Gone are the days of uploading countless photo albums and sharing status updates on Facebook. While many Millennials still have a Facebook account, they’re choosing alternative ways to interact with…
Snap, tag, share. Three words that have become increasingly common in our day to day vocabulary. From perfectly pastel pop-ups to indulgent museums, we’re increasingly being exposed to new experiences…
Las Vegas, Nevada, 11 Venues, 2.5 million net square feet of exhibits, 4,500 companies and 180,000 attendees, yes this is CES 2019. It’s easy to think of CES as a…
Whether you love them or hate them, emojis have wormed their way into our digital culture and our way of communicating. In the same way that we use body language…
What a year it’s been for digital and tech in 2018! We’ve seen the good, the bad, and the ugly unfold throughout the year as it continues to shape-shift at…
Many brands around the festive season spend a fortune creating heart warming and festive Christmas adverts. But forget about the John Lewis’ and Dunnes Stores of this world and think...
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Food has become more than just something we put in our bodies for energy. It’s developed into a lifestyle, with many millennials now referring to themselves as “foodies”. When we’re…
Big data can unveil real truths about your customer. Taking a deep dive into this information can lend insight on consumer behaviour, perception and attitudes (even things like how people…
Halloween offers brands the opportunity to do something a little different. Let’s have a look at 5 brands who decided to put the fear of god into their customers…
A few short weeks after the spectacle of London Fashion Week came to an end, London was back in the world’s spotlight with the famous London Cocktail Week. Every year,…
Fashion Week is no longer just about the collections. With increasingly bigger budgets, the best shows now incorporate extensive production, technology, social media and scenic elements to magnify the designs…
Everyone loves a birthday celebration and brands are no exception. Here are 5 brands that celebrated their milestones by creating some extra awareness around their brands.
We love a good vending machine stunt – from spooky Halloween ones to ones activated by smiles, passports and body temperature.
As the curtain falls on Electric Picnic and people are hopefully back on track, it’s timely to reflect on the fact it’s not only consumers who tend to let their...
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Instagram describes its Stories feature as something that lets you “share all the moments of your day, not just the ones you want to keep on your profile”. It’s no...
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There’s no avoiding them, the summer bummer ‘back to school’ campaigns have risen once again. As August comes to an end, it sees the beginning of a new school and…
It’s been 39 years since the Pope visited Ireland, and this weekend Pope Francis makes his Irish debut. A lot of things here have changed since 1979 and the country…
We’re at peak Festival Season right across GB & Ireland: Wireless, Isle of Wight and Knockanstockan are all behind us – and Reading, Electric Picnic and Bestival still to look…
The tight-knit relationship consumers share with their smartphone devices has changed the way people view and interact with the world. It is said that 80% of smartphone users check their...
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Brands invested big when it comes to sponsorship of the World Cup. There’s no event more widely watched than football's premier tournament and FIFA are predicted to have generated around...
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What’s the best way to stay on top of social trends? Yes, you can read articles, attend events and listen to talks, or, you could go straight to the horse’s…
Last weekend Dublin streets were bursting with colour for the annual Pride Parade – the largest event of Pride Week. An estimated 60,000 people flocked to the capital to take…
Love it or hate it, Love Island has become a huge part of popular culture, with nearly 4 million people tuning in from the UK alone. As the most watched...
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The culture of consumption has changed among the fashion retailing market, consumers now want to fulfill their desire for products instantly. ‘Fast Fashion’ consumers have been influenced by the “see…
Adding a whiff of danger is not something every brand can afford to do – but for some, extreme sport sponsorship is the perfect way of engaging Gen Z and beyond.
In recent years, it’s become hard to ignore the growing trend of social good campaigns. Whether it’s donating products to those in need, fundraising for a worthy charity, or supporting…
Storytelling is the oldest form of communication we have – you could think of fireside myth makers as an precursor to brand managers. Although it may become a little more sophisticated, people…
Surveys have revealed that as many as 60% of singles are now using dating apps to find love (or sometimes just lust). So it’s no wonder that apps like Tinder…
