Culture Tap is Verve’s weekly roundup of happenings, campaigns and cool ideas that caught our eye. In this week’s Tap we dive into Winter Wonderlands, Invisible Cinemas, Social Influencers and...
Read More
Food has become more than just something we put in our bodies for energy. It’s developed into a lifestyle, with many millennials now referring to themselves as “foodies”. When we’re…
Big data can unveil real truths about your customer. Taking a deep dive into this information can lend insight on consumer behaviour, perception and attitudes (even things like how people…
Halloween offers brands the opportunity to do something a little different. Let’s have a look at 5 brands who decided to put the fear of god into their customers…
A few short weeks after the spectacle of London Fashion Week came to an end, London was back in the world’s spotlight with the famous London Cocktail Week. Every year,…
Fashion Week is no longer just about the collections. With increasingly bigger budgets, the best shows now incorporate extensive production, technology, social media and scenic elements to magnify the designs…
Everyone loves a birthday celebration and brands are no exception. Here are 5 brands that celebrated their milestones by creating some extra awareness around their brands.
We love a good vending machine stunt – from spooky Halloween ones to ones activated by smiles, passports and body temperature.
As the curtain falls on Electric Picnic and people are hopefully back on track, it’s timely to reflect on the fact it’s not only consumers who tend to let their...
Read More
Instagram describes its Stories feature as something that lets you “share all the moments of your day, not just the ones you want to keep on your profile”. It’s no...
Read More
There’s no avoiding them, the summer bummer ‘back to school’ campaigns have risen once again. As August comes to an end, it sees the beginning of a new school and…
It’s been 39 years since the Pope visited Ireland, and this weekend Pope Francis makes his Irish debut. A lot of things here have changed since 1979 and the country…
We’re at peak Festival Season right across GB & Ireland: Wireless, Isle of Wight and Knockanstockan are all behind us – and Reading, Electric Picnic and Bestival still to look…
The tight-knit relationship consumers share with their smartphone devices has changed the way people view and interact with the world. It is said that 80% of smartphone users check their...
Read More
Brands invested big when it comes to sponsorship of the World Cup. There’s no event more widely watched than football's premier tournament and FIFA are predicted to have generated around...
Read More
What’s the best way to stay on top of social trends? Yes, you can read articles, attend events and listen to talks, or, you could go straight to the horse’s…
Last weekend Dublin streets were bursting with colour for the annual Pride Parade – the largest event of Pride Week. An estimated 60,000 people flocked to the capital to take…
Love it or hate it, Love Island has become a huge part of popular culture, with nearly 4 million people tuning in from the UK alone. As the most watched...
Read More
The culture of consumption has changed among the fashion retailing market, consumers now want to fulfill their desire for products instantly. ‘Fast Fashion’ consumers have been influenced by the “see…
Adding a whiff of danger is not something every brand can afford to do – but for some, extreme sport sponsorship is the perfect way of engaging Gen Z and beyond.
In recent years, it’s become hard to ignore the growing trend of social good campaigns. Whether it’s donating products to those in need, fundraising for a worthy charity, or supporting…
Storytelling is the oldest form of communication we have – you could think of fireside myth makers as an precursor to brand managers. Although it may become a little more sophisticated, people…
Surveys have revealed that as many as 60% of singles are now using dating apps to find love (or sometimes just lust). So it’s no wonder that apps like Tinder…
Although Ireland didn’t make it to this years World Cup (damn you Denmark), the excitement around the tournament is building to fever pitch with just over a month to go…
Facebook hosted its annual F8 Conference for developers this week, with all eyes on Mark Zuckerberg as he took the stage on the first day. In a lot of ways,…
As London breathes a collective sigh of relief that winter has slunk away, we can finally consider packing the winter woolies to the back of the wardrobe. Call us blindly…
While Summer may sometimes seem like the forgotten season here in Ireland, there are numerous brands who still manage to create some sunshine, even on the dullest of days! Summer…
With video already dominating social channels, live streaming is going from strength to strength and is providing brands with another media to engage consumers in. Garnering higher engagement than regular…
For beauty brands looking to recruit advocates, engaging content both online and in-store is a no brainer. With the evolution of new technology brands are consistently looking for innovative ways…
With over 500 million Instagram users browsing the app every day, it is no wonder that brands want a piece of the action. In this post, we will show you…
Branded filters have exploded in recent times. When you can apply hilarious overlays to photos with the ability to share these images in seconds, it’s no wonder why! We have been watching…
“Nice guys finish last” is a phrase that comes to mind when we think about brands engaging in what is commonly known as troll marketing. Sometimes brands need to turn…
The Beast from the East – has been emptying shop shelves and filling social feeds across the UK and Ireland over the past couple of days. So in the spirit…
With “Awards Season” firmly upon us we’ve had a look at red carpets – and more specifically the ones that aren’t red. Sashaying down the red carpet is big business…
Valentine’s Day is celebrated worldwide as a day in which love reigns supreme. With this in mind many brands will market their products towards those that have been pierced by…
It probably comes as no surprise that the spectacle of an opening ceremony make us giddy at Verve (we even got to design one ourselves for UEFA a few years…
Podcast listening – like on demand TV – is on a rapid rise as people choose to consume ever more personalised, niche content when and where they want. Podcasts can be…
The Super Bowl has come to represent so much more than a game, growing into an American national holiday that celebrates the collective love of football, television and the advertising…
Looking to run a pop-up shop but not sure where to start? We have put together a mini how-to guide that will help make your temporary retail experience a hit…
Social media can be one of the most effective tools for getting the word out about an upcoming event. With over 2 billion people on Facebook, 400 million people on…
Whether you’re faced with a team that has recently changed, or a team which has been working together far too long, it’s a really good idea to shake things up…
CES (Consumer Electronic Show) is the unofficial HQ for those who thrive on the business of consumer technologies. Located in Las Vegas, it attracts over 184k visitors, 4k exhibitors and…
With the churn of content these days, it can be easy for amazing ideas to pass us by. To keep up, we’ve gathered together 5 of our favourite digital marketing campaigns…
New Year marketing campaigns can often get overshadowed by the madness of Christmas. There are still plenty of fantastic campaigns out there however. According to a recent YouGov poll, the…
Twenty years ago, phones and events didn’t mix. Communicating your whereabouts in a busy venue, or finding that really important email on the go? Near impossible. If you wanted to…
“It’s the most wonderful time of the year” and a dream come true for brands who tend to kick their marketing efforts into overdrive around the festive season. The aim…
So you need to find the answer to something, where do you head to first? Google. It’s our oracle of knowledge. We know where people are looking, now we need…
Snapchat recently launched its new and improved Ads Manager. It was a move to encourage enterprises, agencies and brands to spend more money on their platform and they wanted to…
Christmas parties in London. In years past, the standard was to book out the private dining area of one of the city’s thousands of restaurants and force fun on your…
Instagram is the home of visual content marketing – but for a brand to become an Insta-star requires perseverance, tweaking, testing and creativity. Establishing a distinctive tone of voice and…
