Summer

Sizzling Summer Themed Campaigns We Loved

By | Activations, Experiential | No Comments
While Summer may sometimes seem like the forgotten season here in Ireland, there are numerous brands who still manage to create some sunshine, even on the dullest of days!
Summer themed campaigns tend to radiate a feelgood, fun factor, something most brands want to be associated with. Due to this, we often witness amplified marketing efforts during these seasonal months, some of which really hit the nail on the head and set the standard. Read More

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Brands Getting Creative With The ‘Live Tool’ On Social Platforms

By | Digital, Uncategorised | No Comments
With video already dominating social channels, live streaming is going from strength to strength and is providing brands with another media to engage consumers in. Garnering higher engagement than regular video (10 times more according to Facebook), it’s no wonder brands are jumping in on the action and getting innovative with the tool across platforms like Facebook, Youtube, Twitch, Twitter and Instagram. We understand that going “live” might be a little unnerving, so we’ve rounded up some ideas to get your creative juices flowing. Read More

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Organic Tips To Make Your Brand Stand Out On Instagram

By | Digital | No Comments
With over 500 million Instagram users browsing the app every day, it is no wonder that brands want a piece of the action. In this post, we will show you how to effectively use Instagram without spending budget on media.
The digital team in Verve often get asked the same question however, “How do I grow my following”? Unlike Facebook, Instagram doesn’t allow you to place Ads into your target markets newsfeed with a CTA to ‘Like’ or ‘Follow’ the page. This means that advertisers have to be a little more creative with their approach which isn’t necessarily a bad thing. Brands with a high following are generally there on merit.

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8 Branded Geolenses & Filters That Caught Our Attention

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Branded filters have exploded in recent times.  When you can apply hilarious overlays to photos with the ability to share these images in seconds, it’s no wonder why!

We have been watching the use of these branded geofilters from afar and decided to pull together some examples that caught our eye. Starring a number of Vervies in disguise, see brands that are highlighting their personality through creative filters.

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Trolling the Competition – The Dark Side of Marketing

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“Nice guys finish last” is a phrase that comes to mind when we think about brands engaging in what is commonly known as troll marketing. Sometimes brands need to turn to the dark side of marketing to provoke reactions from their target audience. This can often come in the form of brands calling out their customers or in some cases other brands to draw them into a war of words online or out of home. Below are some of the best examples of troll marketing we’ve seen.

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When a Red Carpet isn’t a Red Carpet

By | Events | No Comments
With “Awards Season” firmly upon us we’ve had a  look at red carpets – and more specifically the ones that aren’t red. Sashaying down the red carpet is big business for the fashion and film industries so it’s not surprising we’re seeing a little more budget and creativity added to the event design.

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Our Favourite Eight Design, Digital and Marketing Podcasts

By | Digital, News | No Comments
Podcast listening – like on demand TV – is on a rapid rise as people choose to consume ever more personalised, niche content when and where they want. Podcasts can be a great way to absorb knowledge through osmosis but things can get difficult when we try to decide which ones to listen to. There is a world of choice out there… We’re a fairly curious bunch and know that a good idea can come from anywhere so we’ve curated some of our favourite podcasts which might give your brain something to mull over on the walk home.

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Top 5 branding touchdowns from the Super Bowl 2018

By | Ads, Digital, News | No Comments
The Super Bowl has come to represent so much more than a game, growing into an American national holiday that celebrates the collective love of football, television and the advertising that helps make both possible.

Much like the game played on the field, there are high stakes involved for advertisers. With hundreds of millions tuning in, it’s a battle of creativity each year as they fight it out for glory. Let’s take a look at 5 campaigns that caught our eye from Sunday’s game.

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The Ultimate Guide to the Pop-Up Shop

By | Activations, Experiential | No Comments
Looking to run a pop-up shop but not sure where to start? We have put together a mini how-to guide that will help make your temporary retail experience a hit with your target market. Even as consumers have turned to online retail in droves, curiously the pop-up trend has only grown – with everyone from Google to Adidas and Prada embracing it.

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5 Ways To Utilize Social Media when planning your next event

By | Digital | No Comments
Social media can be one of the most effective tools for getting the word out about an upcoming event. With over 2 billion people on Facebook, 400 million people on instagram and 320 million people on twitter, it has never been easier to reach one’s target audience. In this post we will outline some of the ways social media can be utilized to spread the word about your next event.

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Our Pick of The Best Team Building Activities in London

By | Events | No Comments
Whether you’re faced with a team that has recently changed, or a team which has been working together far too long, it’s a really good idea to shake things up a bit and get people talking. Even the most efficient team needs a break from the day to day, and giving people an opportunity to re-establish friendships and connections can have a really positive impact on productivity. Whether you just want some light-hearted fun, or to really get people out of their comfort zones, there’s something for everybody; here’s our pick of the best.

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6 Things We Loved From CES 2018

By | Ads, Digital, Uncategorised | No Comments
CES (Consumer Electronic Show) is the unofficial HQ for those who thrive on the business of consumer technologies. Located in Las Vegas, it attracts over 184k visitors, 4k exhibitors and 1k speakers. Recognised as the first global trade event of the year, this treasure trove of tech embraces its surroundings and is jam packed with glitz, glamour and mind-blowing innovations.

The usual suspects of self driving cars, paper thin TV’s and household robots all made an appearance.

The imminent question however is what will impact us as consumers, marketers and general human beings? How will our lives be more enriched through technology and how will this affect brands as they plan their 2018 campaigns? We have earmarked a couple of products that grabbed our attention along with some stands that we couldn’t help but admire…

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4 brands that make Christmas magic

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“It’s the most wonderful time of the year” and a dream come true for brands who tend to kick their marketing efforts into overdrive around the festive season. The aim is to get their products under as many Christmas Trees as possible.

Here’s a rundown of 4 brands who have utilized the creative art of experiential marketing to get eyes and ears on their products during the Christmas period.

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The LowDown on Snapchat Ads Manager

By | Digital | No Comments
Snapchat recently launched its new and improved Ads Manager. It was a move to encourage enterprises, agencies and brands to spend more money on their platform and they wanted to make it as easy as possible for them to do so.

In the past if you wanted to buy media space from Snapchat you needed to go through one of their ads partners. The new Ads Manager platform has received a lot of praise and Snapchat have now decided to take it one step further. They have announced plans to move, Snapchat Business Manager, Snapchat Ad Manager and Snap Publisher under the one roof. Read More

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5 alternatives for your London Christmas party this year

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Christmas parties in London. In years past, the standard was to book out the private dining area of one of the city’s thousands of restaurants and force fun on your guests in the form of party hats, jokes, and if you were feeling really adventurous, a quiz. Memorable, it is not, and it’s likely to just fade into dusty memories where your guests are unable to distinguish one year from another.

If you’re lucky enough to have a healthy Christmas party budget, you can throw some spectacular parties in this fine city; some of the biggest brands have thrown some absolute whoppers for their lucky staff in the past decade. But for everyone in between, looking for something that transcends making awkward small talk with your colleagues and clients, but doesn’t involve budget to cover venue hire, catering, entertainment and décor separately, here’s our pick of some of the best alternatives you can find in the city.

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4 brands that are winning on Instagram

By | Digital | No Comments
Instagram is the home of visual content marketing – but for a brand to become an Insta-star requires perseverance, tweaking, testing and creativity. Establishing a distinctive tone of voice and being clear about your purpose is a great place to start.

Social Media tends to work best when content is designed specifically for the platform. What works on Facebook won’t necessarily work on Twitter. The same rule of thumb applies to Instagram. Below are four brands we believe are worth a follow.

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Our pick of the most innovative London cocktail week 17 activations

By | Activations, Experiential | No Comments
Now in its 8th year, London Cocktail Week; a vibrant celebration of the capital’s bar scene, is going from strength to strength. It started quite simply, as a selection of bars in London offering a signature cocktail for £5 to purchasers of a special wristband. It was a great way for new bars to get on the map, and for more established bars to showcase what they could do to new potential customers. The formula proved to be a success and the festival’s popularity has increased each year, and what you’ll find now is a buzzing scene of over 200 bars, a dedicated Cocktail Village housed in Spitalfields market, and more events to attend across the city than anyone could possibly hope to get to; although we gave it a good go. The bars have really upped their game in terms of innovation and effort this year and we’ve picked our favourites from #LCW17.

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Fireworks are seen over the Fisht Olympic Stadium at the Olympic Park during the rehearsal of the opening ceremony in Sochi, February 4, 2014. Sochi will host the 2014 Winter Olympic Games from February 7 to February 23. REUTERS/Alexander Demianchuk (RUSSIA - Tags: SPORT OLYMPICS)

6 Sporting Ceremonies That Rocked The World

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As Ireland’s bid for the world cup takes over the newsstands, it feels like a good time to reflect on the events and ceremonies that kick off these huge occasions. They’ve become an art form of themselves, with much to be learned from these iconic celebrations. We’ve gathered together 5 of our favourite opening ceremonies which were so good, they almost manage to overshadow the events they were opening.

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Back to School: 5 Activations That Got Millennial’s Attention

By | Experiential | No Comments
It’s that time of the year again!

After a well-deserved summer break, students are back to college and what better time to reach millennials?

Millennials are the first generation of Digital Natives and are tech savvy by nature! According to Accenture, millennials will spend €1.4 trillion annually worldwide by 2020.

We run through five inspiring events and activations that successfully reached that valuable target market.

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5 Exciting Developments In Augmented Reality Technology

By | Digital | No Comments
Augmented Reality tech has teased and promised a lot over the past decade. However, this year has seen a major development in how people will be able to interact with AR through their phones, without having to download clunky apps and hardware.

With the announcement that Android and Apple are planning to make AR a native feature on their latest smartphones, this no doubt means they’ll package it up into a polished consumer feature that will bring it mainstream and appeal to consumers and developers alike.

We run down some of the coolest, most innovative recent AR developments.

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8 Social & Digital Tech Conferences Worth Visiting in 2018

By | Digital | No Comments
The way we consume media has changed rapidly. With social media becoming such a big part of everyday life, it’s no wonder that there is now a plethora of global events dedicated to everything social media.

For digital marketers, there’s no better way to stay on top of digital trends and technology than by attending one of these summits and rub shoulders with your peers and exchange ideas.

We look at 8 Social and Digital Tech conferences around the globe worth visiting in 2018.

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5 Brands That Served Up Excellent Tennis Activations

By | Activations, Ads | No Comments
Wimbledon is underway and tennis fans have flocked to Henman Hill to watch the world’s best players go head to head for the most prestigious title in the sport. This year, we’re here with our friends at Pimm’s, helping them serve up delicious drinks to tennis fans for the duration of the championship.

To celebrate the 131st Wimbledon, we take a look at five other brands who also enjoyed a spot of tennis while acting their brand sponsorship.
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4 Clients We Helped Celebrate Dublin Pride 2017

By | Activations, Events | No Comments
Every year during the last weekend of June, Dublin explodes in a spectrum of colour as thousands flock from all corners of the country to celebrate diversity. Established almost 40 years ago and then attended by only 8 LGBTQ activists, Dublin Pride Festival has grown to be one of the most attended festivals in Ireland, with an estimated 60,000 coming out every year to join the party.

Of course, the weeklong programme of events comes to a crescendo with the fabulous Dublin Pride Parade that weaves its way through Dublin’s streets, leaving a trail of glitter and rainbow dust in its wake.

This year, we were excited to be a part of such a monumental occasion by helping some of our clients show their colours with parade floats and events.

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5 Outstanding Food & Drink Festivals In Ireland

By | Activations, Events, Experiential | No Comments
Ireland is a nation of food lovers, and it’s never more evident than at one of the country’s many fine food festivals, which showcase the best culinary cuisines from chefs across the globe. Whether it be BBQ, Italian or Thai delicacies, Ireland’s food festivals cater to every gastronomical whim. At Verve, we have the pleasure of working at many of these festivals with our clients.

We take a look at some of Ireland’s most unique and delicious food and drink festivals.

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5 Biggest Mistakes Event Planners Should Avoid

By | Events | No Comments
Planning an event is tricky business, and it’s often easy to overlook some seemingly small details that could lead to huge disaster down the line.

Most of the time, it’s not about what you are doing that causes events to flop, but what you’re not doing.

We’ve put together some common pitfalls to avoid in order to stage the best event possible.

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Complete Guide To Amplifying Your Brand With Experiential

By | Activations, Experiential | No Comments

A live experience is the real life incarnation of how a brand acts, speaks, and engages with the consumer.

At Verve, we consider every detail of the consumer journey, and what each interaction will look like, to ensure people leave with an experience that leaves a positive memory towards the brands we work with.

We collaborated with Event Magazine to produce an in-depth guide to turning your audience into content generators, to ensure your brand experience resonates with consumers and lives on long after the event has ended.

Read the full article below.

 

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5 Examples of Innovative Experiential Sports Activations

By | Activations, Experiential | No Comments
No consumer group is more loyal than sports fans, who devote themselves to certain leagues and teams. With many sports brands associating themselves with “doing” and “pushing the limits”, it’s no surprise that they have invested in millions into experiential activations to boost their brand.

Here are some of our favourite examples of engaging, experiential, sports activations.

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5 Tactics To Improve Your Online Presence On A Budget

By | Digital | No Comments
Amplifying your online profile takes commitment, but doesn’t have to be expensive – and the rewards can be huge. On average, Instagram users upload 4 billion images per day. YouTube racks up 300 hours of video content per minute and the number of active social media users on the planet jumped 21% this year, bringing the total up to 2.8 billion active users.

The rise of the digital age shows no slowing down, so it’s important to make sure your brand’s voice cuts through the online noise to make an impact.

We’ve put together some simple tips on how to increase web presence to reach a wider audience, without spending a penny.

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11 Delicious Street Food Vans To Hire For Your Event

By | Events | No Comments
Long gone is the notion that street food is just soggy chips from a van at the back of a football stadium. Now, street food vendors dish up some of the most gastronomical delights in the food industry – and look great while doing it.

Take a look at a rundown of some delicious Irish food vendors that you can hire for your event.

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5 Stunning Examples of Drone Footage

By | Digital | No Comments
Sun’s out, drones out! Spring has sprung in Ireland and the good weather means excellent conditions for flying drones and getting unbelievable aerial videography.

Over the past several years, drone footage has become common place in video ads and brand videos, as it offers a refreshing new perspective and added depth to the medium. Having said that, drone flying is an art form and requires skill as well as planning to achieve the perfect shots.

Here are 5 of our favourite examples of stunning drone footage.

Thinking of flying a drone? Read our guide to flying drones in Ireland, and you’ll be in the air in no time.

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