Summer themed campaigns tend to radiate a feelgood, fun factor, something most brands want to be associated with. Due to this, we often witness amplified marketing efforts during these seasonal months, some of which really hit the nail on the head and set the standard. Read More
For beauty brands looking to recruit advocates, engaging content both online and in-store is a no brainer. With the evolution of new technology brands are consistently looking for innovative ways to be authentic and stand out from their competitors. Here are some beauty brands that are killing the digital game.
With over 500 million Instagram users browsing the app every day, it is no wonder that brands want a piece of the action. In this post, we will show you how to effectively use Instagram without spending budget on media.
The digital team in Verve often get asked the same question however, “How do I grow my following”? Unlike Facebook, Instagram doesn’t allow you to place Ads into your target markets newsfeed with a CTA to ‘Like’ or ‘Follow’ the page. This means that advertisers have to be a little more creative with their approach which isn’t necessarily a bad thing. Brands with a high following are generally there on merit.
We have been watching the use of these branded geofilters from afar and decided to pull together some examples that caught our eye. Starring a number of Vervies in disguise, see brands that are highlighting their personality through creative filters.
It probably comes as no surprise that the spectacle of an opening ceremony make us giddy at Verve (we even got to design one ourselves for UEFA a few years ago). So the swarm of drones that hit the sky at the Pyeongchang Games opening ceremony caused us some serious event envy/inspiration.
Much like the game played on the field, there are high stakes involved for advertisers. With hundreds of millions tuning in, it’s a battle of creativity each year as they fight it out for glory. Let’s take a look at 5 campaigns that caught our eye from Sunday’s game.
The usual suspects of self driving cars, paper thin TV’s and household robots all made an appearance.
The imminent question however is what will impact us as consumers, marketers and general human beings? How will our lives be more enriched through technology and how will this affect brands as they plan their 2018 campaigns? We have earmarked a couple of products that grabbed our attention along with some stands that we couldn’t help but admire…
Here’s a rundown of 4 brands who have utilized the creative art of experiential marketing to get eyes and ears on their products during the Christmas period.
In the past if you wanted to buy media space from Snapchat you needed to go through one of their ads partners. The new Ads Manager platform has received a lot of praise and Snapchat have now decided to take it one step further. They have announced plans to move, Snapchat Business Manager, Snapchat Ad Manager and Snap Publisher under the one roof. Read More
If you’re lucky enough to have a healthy Christmas party budget, you can throw some spectacular parties in this fine city; some of the biggest brands have thrown some absolute whoppers for their lucky staff in the past decade. But for everyone in between, looking for something that transcends making awkward small talk with your colleagues and clients, but doesn’t involve budget to cover venue hire, catering, entertainment and décor separately, here’s our pick of some of the best alternatives you can find in the city.
Social Media tends to work best when content is designed specifically for the platform. What works on Facebook won’t necessarily work on Twitter. The same rule of thumb applies to Instagram. Below are four brands we believe are worth a follow.
After a well-deserved summer break, students are back to college and what better time to reach millennials?
Millennials are the first generation of Digital Natives and are tech savvy by nature! According to Accenture, millennials will spend €1.4 trillion annually worldwide by 2020.
We run through five inspiring events and activations that successfully reached that valuable target market.
With the announcement that Android and Apple are planning to make AR a native feature on their latest smartphones, this no doubt means they’ll package it up into a polished consumer feature that will bring it mainstream and appeal to consumers and developers alike.
We run down some of the coolest, most innovative recent AR developments.
We take a look at some of London’s most impressive venues that will give your event that extra WOW factor.
For digital marketers, there’s no better way to stay on top of digital trends and technology than by attending one of these summits and rub shoulders with your peers and exchange ideas.
We look at 8 Social and Digital Tech conferences around the globe worth visiting in 2018.
We run through six tips for grabbing attention and drawing visitors to your display.
Take a look at some great examples to inspire your next event.
To celebrate the 131st Wimbledon, we take a look at five other brands who also enjoyed a spot of tennis while acting their brand sponsorship.
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Of course, the weeklong programme of events comes to a crescendo with the fabulous Dublin Pride Parade that weaves its way through Dublin’s streets, leaving a trail of glitter and rainbow dust in its wake.
This year, we were excited to be a part of such a monumental occasion by helping some of our clients show their colours with parade floats and events.
We take a look at some of Ireland’s most unique and delicious food and drink festivals.
Most of the time, it’s not about what you are doing that causes events to flop, but what you’re not doing.
We’ve put together some common pitfalls to avoid in order to stage the best event possible.
A live experience is the real life incarnation of how a brand acts, speaks, and engages with the consumer.
At Verve, we consider every detail of the consumer journey, and what each interaction will look like, to ensure people leave with an experience that leaves a positive memory towards the brands we work with.
We collaborated with Event Magazine to produce an in-depth guide to turning your audience into content generators, to ensure your brand experience resonates with consumers and lives on long after the event has ended.
Read the full article below.
These 5 activations are incredible examples of charity campaigns that pulled on heartstrings, raised awareness or encouraged the public to donate to a great cause.
Here are some of our favourite examples of engaging, experiential, sports activations.
The rise of the digital age shows no slowing down, so it’s important to make sure your brand’s voice cuts through the online noise to make an impact.
We’ve put together some simple tips on how to increase web presence to reach a wider audience, without spending a penny.
Take a look at a rundown of some delicious Irish food vendors that you can hire for your event.
To celebrate the incredible Irish weather we’re having, we look back at some brands who capitalised on the summer heat to deliver incredible activations.
Over the past several years, drone footage has become common place in video ads and brand videos, as it offers a refreshing new perspective and added depth to the medium. Having said that, drone flying is an art form and requires skill as well as planning to achieve the perfect shots.
Here are 5 of our favourite examples of stunning drone footage.
Thinking of flying a drone? Read our guide to flying drones in Ireland, and you’ll be in the air in no time.
