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Our Pick of The Best Team Building Activities in London

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Whether you’re faced with a team that has recently changed, or a team which has been working together far too long, it’s a really good idea to shake things up a bit and get people talking. Even the most efficient team needs a break from the day to day, and giving people an opportunity to re-establish friendships and connections can have a really positive impact on productivity. Whether you just want some light-hearted fun, or to really get people out of their comfort zones, there’s something for everybody; here’s our pick of the best.

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6 Things We Loved From CES 2018

By | Ads, Digital, Uncategorised | No Comments
CES (Consumer Electronic Show) is the unofficial HQ for those who thrive on the business of consumer technologies. Located in Las Vegas, it attracts over 184k visitors, 4k exhibitors and 1k speakers. Recognised as the first global trade event of the year, this treasure trove of tech embraces its surroundings and is jam packed with glitz, glamour and mind-blowing innovations.

The usual suspects of self driving cars, paper thin TV’s and household robots all made an appearance.

The imminent question however is what will impact us as consumers, marketers and general human beings? How will our lives be more enriched through technology and how will this affect brands as they plan their 2018 campaigns? We have earmarked a couple of products that grabbed our attention along with some stands that we couldn’t help but admire…

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4 brands that make Christmas magic

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“It’s the most wonderful time of the year” and a dream come true for brands who tend to kick their marketing efforts into overdrive around the festive season. The aim is to get their products under as many Christmas Trees as possible.

Here’s a rundown of 4 brands who have utilized the creative art of experiential marketing to get eyes and ears on their products during the Christmas period.

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The LowDown on Snapchat Ads Manager

By | Digital | No Comments
Snapchat recently launched its new and improved Ads Manager. It was a move to encourage enterprises, agencies and brands to spend more money on their platform and they wanted to make it as easy as possible for them to do so.

In the past if you wanted to buy media space from Snapchat you needed to go through one of their ads partners. The new Ads Manager platform has received a lot of praise and Snapchat have now decided to take it one step further. They have announced plans to move, Snapchat Business Manager, Snapchat Ad Manager and Snap Publisher under the one roof. Read More

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5 alternatives for your London Christmas party this year

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Christmas parties in London. In years past, the standard was to book out the private dining area of one of the city’s thousands of restaurants and force fun on your guests in the form of party hats, jokes, and if you were feeling really adventurous, a quiz. Memorable, it is not, and it’s likely to just fade into dusty memories where your guests are unable to distinguish one year from another.

If you’re lucky enough to have a healthy Christmas party budget, you can throw some spectacular parties in this fine city; some of the biggest brands have thrown some absolute whoppers for their lucky staff in the past decade. But for everyone in between, looking for something that transcends making awkward small talk with your colleagues and clients, but doesn’t involve budget to cover venue hire, catering, entertainment and décor separately, here’s our pick of some of the best alternatives you can find in the city.

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4 brands that are winning on Instagram

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Instagram is the home of visual content marketing – but for a brand to become an Insta-star requires perseverance, tweaking, testing and creativity. Establishing a distinctive tone of voice and being clear about your purpose is a great place to start.

Social Media tends to work best when content is designed specifically for the platform. What works on Facebook won’t necessarily work on Twitter. The same rule of thumb applies to Instagram. Below are four brands we believe are worth a follow.

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Our pick of the most innovative London cocktail week 17 activations

By | Activations, Experiential | No Comments
Now in its 8th year, London Cocktail Week; a vibrant celebration of the capital’s bar scene, is going from strength to strength. It started quite simply, as a selection of bars in London offering a signature cocktail for £5 to purchasers of a special wristband. It was a great way for new bars to get on the map, and for more established bars to showcase what they could do to new potential customers. The formula proved to be a success and the festival’s popularity has increased each year, and what you’ll find now is a buzzing scene of over 200 bars, a dedicated Cocktail Village housed in Spitalfields market, and more events to attend across the city than anyone could possibly hope to get to; although we gave it a good go. The bars have really upped their game in terms of innovation and effort this year and we’ve picked our favourites from #LCW17.

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6 Sporting Ceremonies That Rocked The World

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As Ireland’s bid for the world cup takes over the newsstands, it feels like a good time to reflect on the events and ceremonies that kick off these huge occasions. They’ve become an art form of themselves, with much to be learned from these iconic celebrations. We’ve gathered together 5 of our favourite opening ceremonies which were so good, they almost manage to overshadow the events they were opening.

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Back to School: 5 Activations That Got Millennial’s Attention

By | Experiential | No Comments
It’s that time of the year again!

After a well-deserved summer break, students are back to college and what better time to reach millennials?

Millennials are the first generation of Digital Natives and are tech savvy by nature! According to Accenture, millennials will spend €1.4 trillion annually worldwide by 2020.

We run through five inspiring events and activations that successfully reached that valuable target market.

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5 Exciting Developments In Augmented Reality Technology

By | Digital | No Comments
Augmented Reality tech has teased and promised a lot over the past decade. However, this year has seen a major development in how people will be able to interact with AR through their phones, without having to download clunky apps and hardware.

With the announcement that Android and Apple are planning to make AR a native feature on their latest smartphones, this no doubt means they’ll package it up into a polished consumer feature that will bring it mainstream and appeal to consumers and developers alike.

We run down some of the coolest, most innovative recent AR developments.

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8 Social & Digital Tech Conferences Worth Visiting in 2018

By | Digital | No Comments
The way we consume media has changed rapidly. With social media becoming such a big part of everyday life, it’s no wonder that there is now a plethora of global events dedicated to everything social media.

For digital marketers, there’s no better way to stay on top of digital trends and technology than by attending one of these summits and rub shoulders with your peers and exchange ideas.

We look at 8 Social and Digital Tech conferences around the globe worth visiting in 2018.

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5 Brands That Served Up Excellent Tennis Activations

By | Activations, Ads | No Comments
Wimbledon is underway and tennis fans have flocked to Henman Hill to watch the world’s best players go head to head for the most prestigious title in the sport. This year, we’re here with our friends at Pimm’s, helping them serve up delicious drinks to tennis fans for the duration of the championship.

To celebrate the 131st Wimbledon, we take a look at five other brands who also enjoyed a spot of tennis while acting their brand sponsorship.
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4 Clients We Helped Celebrate Dublin Pride 2017

By | Activations, Events | No Comments
Every year during the last weekend of June, Dublin explodes in a spectrum of colour as thousands flock from all corners of the country to celebrate diversity. Established almost 40 years ago and then attended by only 8 LGBTQ activists, Dublin Pride Festival has grown to be one of the most attended festivals in Ireland, with an estimated 60,000 coming out every year to join the party.

Of course, the weeklong programme of events comes to a crescendo with the fabulous Dublin Pride Parade that weaves its way through Dublin’s streets, leaving a trail of glitter and rainbow dust in its wake.

This year, we were excited to be a part of such a monumental occasion by helping some of our clients show their colours with parade floats and events.

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5 Outstanding Food & Drink Festivals In Ireland

By | Activations, Events, Experiential | No Comments
Ireland is a nation of food lovers, and it’s never more evident than at one of the country’s many fine food festivals, which showcase the best culinary cuisines from chefs across the globe. Whether it be BBQ, Italian or Thai delicacies, Ireland’s food festivals cater to every gastronomical whim. At Verve, we have the pleasure of working at many of these festivals with our clients.

We take a look at some of Ireland’s most unique and delicious food and drink festivals.

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5 Biggest Mistakes Event Planners Should Avoid

By | Events | No Comments
Planning an event is tricky business, and it’s often easy to overlook some seemingly small details that could lead to huge disaster down the line.

Most of the time, it’s not about what you are doing that causes events to flop, but what you’re not doing.

We’ve put together some common pitfalls to avoid in order to stage the best event possible.

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Complete Guide To Amplifying Your Brand With Experiential

By | Activations, Experiential | No Comments

A live experience is the real life incarnation of how a brand acts, speaks, and engages with the consumer.

At Verve, we consider every detail of the consumer journey, and what each interaction will look like, to ensure people leave with an experience that leaves a positive memory towards the brands we work with.

We collaborated with Event Magazine to produce an in-depth guide to turning your audience into content generators, to ensure your brand experience resonates with consumers and lives on long after the event has ended.

Read the full article below.

 

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5 Examples of Innovative Experiential Sports Activations

By | Activations, Experiential | No Comments
No consumer group is more loyal than sports fans, who devote themselves to certain leagues and teams. With many sports brands associating themselves with “doing” and “pushing the limits”, it’s no surprise that they have invested in millions into experiential activations to boost their brand.

Here are some of our favourite examples of engaging, experiential, sports activations.

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5 Tactics To Improve Your Online Presence On A Budget

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Amplifying your online profile takes commitment, but doesn’t have to be expensive – and the rewards can be huge. On average, Instagram users upload 4 billion images per day. YouTube racks up 300 hours of video content per minute and the number of active social media users on the planet jumped 21% this year, bringing the total up to 2.8 billion active users.

The rise of the digital age shows no slowing down, so it’s important to make sure your brand’s voice cuts through the online noise to make an impact.

We’ve put together some simple tips on how to increase web presence to reach a wider audience, without spending a penny.

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11 Delicious Street Food Vans To Hire For Your Event

By | Events | No Comments
Long gone is the notion that street food is just soggy chips from a van at the back of a football stadium. Now, street food vendors dish up some of the most gastronomical delights in the food industry – and look great while doing it.

Take a look at a rundown of some delicious Irish food vendors that you can hire for your event.

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5 Stunning Examples of Drone Footage

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Sun’s out, drones out! Spring has sprung in Ireland and the good weather means excellent conditions for flying drones and getting unbelievable aerial videography.

Over the past several years, drone footage has become common place in video ads and brand videos, as it offers a refreshing new perspective and added depth to the medium. Having said that, drone flying is an art form and requires skill as well as planning to achieve the perfect shots.

Here are 5 of our favourite examples of stunning drone footage.

Thinking of flying a drone? Read our guide to flying drones in Ireland, and you’ll be in the air in no time.

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5 Creative Examples of Branded Pop-Up Shops

By | Activations, Experiential | No Comments
There’s a good reason why temporary branded pop-up shops and restaurants have exploded in popularity in recent years. Not only does it offer customers a chance to engage with your brand in a completely immersive way, but if done right, the relatively cost effect solution is highly shareable on social media and offers exclusivity to customers that they wouldn’t experience in normal retail outlets.

We take a look at some brands that got creative and delivered some super cool, shareable and totally immersive branded pop-up stores.

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7 Valuable Event & Marketing Blogs Worth Reading

By | Digital | No Comments
When planning your live event, experiential activation or developing new marketing strategies for your brand, it’s hugely important to keep your finger on the pulse when it comes to trends in the ever-evolving industries.

Many top bloggers and publications update their sites daily with the latest news, tips and innovations. Whether it be ‘How To’ articles about new digital marketing tools or showcasing some excellent event planning case studies, setting aside an hour per week to scan blogs can be of big benefit to your business.

However, for every ten marketing blogs, you might get one gem. To save you time, we’ve compiled a list of some of the internet’s most beneficial blogs.

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6 Photo Editing Apps to Improve your Instagram Content

By | Ads, Digital | No Comments
Now that Instagram has become such a heavyweight in the photo sharing space, it’s only natural that is has become the go to platform for brands and organisations show off their latest events, activations, campaigns and company culture. With this in mind they want their photos to be presented in the best possible light. In this next blog we will take a look at some of the best photo editing applications, in no particular order, for creating better Instagram content and presenting your photos in the best way possible. Included in the below are some examples of our use of these applications. Read More

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5 Cracking Easter Marketing Campaigns

By | Activations, Ads, Experiential | No Comments
Over the Easter period, consumers are clamoring for confectionary to gift to friends and family, or indulge a little themselves. With this demand comes a great opportunity for marketers to put on their thinking caps and produce some excellent advertising to nab their share of the Easter market.

We’ve put together a list of some of our favourite fun and effective Easter-themed campaigns.

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5 Outstanding Experiential Brand Activations From SXSW 2017

By | Activations, Experiential | No Comments
Every year, SXSW Festival in Austin gets bigger and better. Starting as a humble music festival in the late 1980s, SXSW now has three branches – Film, Music and Interactive. Over the years, SXSW has built a reputation for launching the careers of many musicians, filmmakers and start-up CEOs, and has become the ultimate playground for marketers who want to get their product onto a world stage.

Without a doubt, marketers bring their A-game to Austin, so we take a look at some of our favourite product activations of SXSW 2017.

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A Beginner’s Guide To Boosting Business With Instagram

By | Ads, Digital | No Comments
To the regular smartphone owner, Instagram is a fun app to share pictures from your day to day life. From quirky cat photos to what you had for dinner, approximately 60 million Instagram photos are shared on the app daily. To digital-savvy brands, Instagram is one of the most viable social platforms for business.

Since it’s acquisition by Facebook in 2012, the social media giant has been rolling out a host of new advertising features to monetise the app and help you reach a wider audience, making it easier to use the image-based platform to leverage business.

Here’s how you can use the latest features to your advantage and get more eyes on your brand.

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Flora ProActiv: Creating A Purpose-Led Campaign That Wins Hearts & Minds

By | Activations | No Comments
For the past three years, we’ve been helping Unilever promote their product, Flora ProActiv, across the country. Their goal was to create a purpose-led campaign that resonated with the consumer, educated them about the risks of bad cholesterol, dispelled myths about who it can affect, and overall promote healthy eating.

With this in mind, we helped Flora ProActiv to formulate a campaign to engage the public and make the brand synonymous with a healthy lifestyle.

Here’s what we did…

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9 Inspiring Event Instagram Accounts Worth Following

By | Digital, Events | No Comments
If you are looking for inspiration for your event, Instagram is teeming with excellent resources that are sure to spark an idea. Many creatives, event professionals and suppliers use the medium to show off their work, learn from their contemporaries and to keep up with the ever-evolving industry.

We run through 9 of our favourite Instagram that all event professionals should be following. 

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5 Digital and Social Trends That Will Explode In 2017

By | Activations, Digital | No Comments
With the new year comes a whole lot of brand new tech that will revolutionise both digital and experiential marketing. From new tools to grab consumers’ attention online to jaw-dropping live brand experiences, it’s down to marketers to be creative and adapt early to get the most out of what 2017 has in store.

We predict what’s going to be big in 2017, and how you can use it to grow business.

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