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7 Valuable Event & Marketing Blogs Worth Reading

By | Digital | No Comments
When planning your live event, experiential activation or developing new marketing strategies for your brand, it’s hugely important to keep your finger on the pulse when it comes to trends in the ever-evolving industries.

Many top bloggers and publications update their sites daily with the latest news, tips and innovations. Whether it be ‘How To’ articles about new digital marketing tools or showcasing some excellent event planning case studies, setting aside an hour per week to scan blogs can be of big benefit to your business.

However, for every ten marketing blogs, you might get one gem. To save you time, we’ve compiled a list of some of the internet’s most beneficial blogs.

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6 Photo Editing Apps to Improve your Instagram Content

By | Ads, Digital | No Comments
Now that Instagram has become such a heavyweight in the photo sharing space, it’s only natural that is has become the go to platform for brands and organisations show off their latest events, activations, campaigns and company culture. With this in mind they want their photos to be presented in the best possible light. In this next blog we will take a look at some of the best photo editing applications, in no particular order, for creating better Instagram content and presenting your photos in the best way possible. Included in the below are some examples of our use of these applications. Read More


5 Cracking Easter Marketing Campaigns

By | Activations, Ads, Experiential | No Comments
Over the Easter period, consumers are clamoring for confectionary to gift to friends and family, or indulge a little themselves. With this demand comes a great opportunity for marketers to put on their thinking caps and produce some excellent advertising to nab their share of the Easter market.

We’ve put together a list of some of our favourite fun and effective Easter-themed campaigns.

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5 Outstanding Experiential Brand Activations From SXSW 2017

By | Activations, Experiential | No Comments
Every year, SXSW Festival in Austin gets bigger and better. Starting as a humble music festival in the late 1980s, SXSW now has three branches – Film, Music and Interactive. Over the years, SXSW has built a reputation for launching the careers of many musicians, filmmakers and start-up CEOs, and has become the ultimate playground for marketers who want to get their product onto a world stage.

Without a doubt, marketers bring their A-game to Austin, so we take a look at some of our favourite product activations of SXSW 2017.

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A Beginner’s Guide To Boosting Business With Instagram

By | Ads, Digital | No Comments
To the regular smartphone owner, Instagram is a fun app to share pictures from your day to day life. From quirky cat photos to what you had for dinner, approximately 60 million Instagram photos are shared on the app daily. To digital-savvy brands, Instagram is one of the most viable social platforms for business.

Since it’s acquisition by Facebook in 2012, the social media giant has been rolling out a host of new advertising features to monetise the app and help you reach a wider audience, making it easier to use the image-based platform to leverage business.

Here’s how you can use the latest features to your advantage and get more eyes on your brand.

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Flora ProActiv: Creating A Purpose-Led Campaign That Wins Hearts & Minds

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For the past three years, we’ve been helping Unilever promote their product, Flora ProActiv, across the country. Their goal was to create a purpose-led campaign that resonated with the consumer, educated them about the risks of bad cholesterol, dispelled myths about who it can affect, and overall promote healthy eating.

With this in mind, we helped Flora ProActiv to formulate a campaign to engage the public and make the brand synonymous with a healthy lifestyle.

Here’s what we did…

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9 Inspiring Event Instagram Accounts Worth Following

By | Digital, Events | No Comments
If you are looking for inspiration for your event, Instagram is teeming with excellent resources that are sure to spark an idea. Many creatives, event professionals and suppliers use the medium to show off their work, learn from their contemporaries and to keep up with the ever-evolving industry.

We run through 9 of our favourite Instagram that all event professionals should be following. 

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5 Digital and Social Trends That Will Explode In 2017

By | Activations, Digital | No Comments
With the new year comes a whole lot of brand new tech that will revolutionise both digital and experiential marketing. From new tools to grab consumers’ attention online to jaw-dropping live brand experiences, it’s down to marketers to be creative and adapt early to get the most out of what 2017 has in store.

We predict what’s going to be big in 2017, and how you can use it to grow business.

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5 Hair-raising Halloween Marketing Campaigns

By | Ads, Events, Experiential | No Comments
It’s that time of year again! While many are organising Halloween parties, watching horror movies and coming up with costume ideas, more and more brands are trying to spook the living daylights out of customers to get noticed. From genius stunts and online campaigns, to on-site experiential, here are the brands that are slaying Halloween marketing.

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5 Things We Built at the National Ploughing Championships and Connect16

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It’s been a busy fortnight here in Verve. We donned our wellies and made the trip to Tullamore for the National Ploughing Championships with eir, and Electric Ireland. Then it was onto Connect 16 where we worked with Shannon Airport promote themselves as the gateway to the West of Ireland, show off the Guinness Open Gate Brewery as well building a treehouse to showcase our own services. Read More


19 Essential Tips For Event Managers at Irish Festivals

By | Events | No Comments
Summer is all about travelling, holidays, and of course festivals. Here at Verve, we’re veterans of the Irish festival scene. We remember when Oxegen was called Witnness, and the trip to Tipp and camping at Féile was the number one summer pilgrimage for Irish festival goers.

This summer, the Verve event management team are gearing up to work for our clients at Taste of Dublin, Longitude, Body and Soul, Sea Sessions and Electric Picnic to name a few. With that in mind we decided to ask our event managers to put together a list of top tips for working at festivals.

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IAPI ‘Rising Star’ Winner Aideen O’Neill

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Verve’s Head of Activations scoops the IAPI ‘Rising Star’ Award.

Verve, The Live Agency is so proud that Head of Activations Aideen O’Neill has won the IAPI Rising Star Award. Aideen has spent the last six years with Verve, executing global award winning experiential campaigns.

A natural leader who inspires her team members and builds strong long lasting relationships with clients. Aideen leads a cross functional team including Senior Creatives, Digital Designers, Event Managers and Producers.
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The Holidays are coming!

By | Activations, Experiential | No Comments

What marks the beginning of the festive season for you?

Is it the sight of Christmas lights illuminating city towns or perhaps it is the annual TV screening of the iconic glittering red Coca-Cola truck fleeting across a snowy landscape signifying that ‘Holidays are coming’.

For Verve, ‘tis the season to reach out to consumers experientially.

For the fifth year, the Verve team has linked up with Coca-Cola Ireland to launch their highly anticipated annual festive activity that without doubt won’t be forgotten.
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