VEGANUARY, SING ALONG CINEMA & HOT GIN 

VEGANUARY AFTERNOON TEA

You can’t scroll through your Facebook or Instagram feed without seeing a post related to #Veganuary. It’s the latest lifestyle trend taking the world by storm. Luckily for you it doesn’t have to involve boiled vegetables and piles of leafy greens.

OXO Tower Restaurant in London has a brand new Vegan Afternoon Tea menu for the new year offering some delicious plant based dishes and sweet treats. The menu runs until the 31st of January and costs £35 pp. For more information click here.

HOT GIN? YES, PLEASE.

There’ll be no dry January at the Sipsmiths “Hot Gin Roof – The Chronicles” event. Master distiller, Jared Brown will host two 90 minute hot gin experience masterclasses where guests get to learn about the gin and brand distillery while making and tasting some delicious cocktails.

The event runs from 17th of Jan – 17th of Feb at the Ham Yard Hotel London. For more info click here.

SING-ALONG CINEMA 

Start practising your favourite Queen hits, a sing along cinema is coming to town! After the success of Bohemian Rhapsody in Irish movie theatres last year, some cinemas have decide to host a sing along version this month.

Netflix and home viewing have become so appealing that cinema has taken a hit. Cinemas need events like this to help give the viewer an experience they couldn’t get at home. For more info click here.

REALITY BAR FOR REALITY TV FANS

“Sports fans have sports bars, why isn’t there a place for reality TV fans?” – this was the thought that lead to Xfinity’s reality TV themed pop-up to promote the station.

The Miami based bar gives guilty pleasure a physical destination, decorated in reality TV memorabilia including the duck phone from Jersey Shore and guest appearances from ‘Ex on the beach’ and Real housewives’ stars. Find out more here.

FILM SCREENINGS GET SPOOKY 

If you think you’re claustrophobic, then look away now. A Swedish Film Festival is inviting guests to watch to a sci-fi movie screening… from inside a coffin.

Taking what could be a dull, disengaged screening and turning it into a weird and memorable experience. Fancy a spook? Find out more here.

DO GOOD, FEEL GOOD

CHOOSE LOVE SHOP

The next time you think of going shopping for yourself, why not swap it for the experience of helping others. The ‘Choose Love’ store is a collaboration between Help Refugees and Glimpse where people can buy real products for refugees. 

The stores popped up in the UK and New York, but you can check out their online store here.

GIVE A LITTLE BACK 

Dublin café, Skinny Batch is giving out free breakfast for kids and teens on their way to class. Running on school days between 8am – 9am, under 18’s can get a pot of yummy porridge while supplies last.

People are now expecting more from brands. Millennials in particular want a brand that gives back, especially to the local community in such a simple, visible way. Find out more info here

INFLUENCER WATCH 

GAME, SET, MATCHMAKER

Dating app Bumble has partnered with tennis player and mega star, Serena Williams for a campaign focusing on female empowerment. The campaign aims to encourage women to make the first move in life, be it in love, work, friends or family… “The ball is in her court”.

Find out more info here.

WORD OF THE WEEK

Reactive marketing – the practice of tailoring your content to the water cooler conversation topics of the day, hour or even minute – whatever the big story is at the time. Frequently using hashtags to tap into trends which can then be used to authentically join the conversation as a brand.

By becoming part of natural narratives, brands make themselves not only recognisable, but relatable too.

WANT TO CHAT ABOUT HOW ANY OF THESE CAN WORK FOR YOUR BRAND, GET IN TOUCH HERE.