Returning for its third year, Spotify released its annual “Wrapped” campaign showcasing the quirky listening behaviours of their users on billboards around the world, podcast listening behaviours was also included this year for the first time.
In addition to the intriguing ads users can also log onto their site for an interactive experience and create a customised ‘Wrapped Card’ based on the music they listened to in 2018. Premium users have a chance to submit their card where they can win a chance to be featured on billboards in key iconic locations. Find out more here.
CAN WE HAVE OUR BALL BACK?
Gamble Aware has taken on football betting for the first time in a campaign called “Can we have our ball back?” ahead of the upcoming busy season of matches.
The ad shows young children playing and suffering from a mysterious phenomenon of disappearing balls. It builds up to adults heading towards a betting shop, whose roof is covered in the missing footballs, a voice over then asks “Is betting taking away our love of the game?”. For more info click here.
Earlier last year KFC almost had a total collapse of its UK operations, the #ChickenCrisis became international news and left customers with a bad taste in their mouth. In a stroke of marketing genius the brand rearranged the letters of it’s name to spell out “FCK” on a chicken bucket, as a form of an apology to the nation. For more info click here.
ART IN THE REAL WORLD
Olafur Eliasson’s latest art project, “Ice Watch” forced us to live up to the fact that climate change and global warming is real. The powerful art installation comprised of 24 blocks of polar ice placed outside Tate Modern which gradually melted away – just as the polar ice caps they came from are melting. Find out more here.
DON MCCULLIN AT THE TATE
The most recent exhibition from famous photographer Don Mccullin launches this February in London. This exhibition includes many of his iconic war photographs from around the world and also shots of poverty and working class life in London.
The exhibition runs from the 5th of February to the 6th of May at the Tate Britain. For more information click here.
VIRTUAL REALITY NATURAL WORLD
“We live in an Ocean of Air” is a VR experience transporting users to an ancient forest with majestic powers. Using breath and heart sensors that track real-time breathing, museum goers are encouraged to reflect on their dependence and responsibility to the organisms we share our planet with. Find out more here.
WORD OF THE WEEK
Hyperpersonal marketing is interpersonal communication through a digital interface.
While it may seem like communicating through a digital interface can make communication less personal, in fact by giving an individual the opportunity to edit, refine and modify a message or response the experience can often exceed face-to-face interaction and gives the sender communicative advantages over traditional FtF interaction.