Culture Tap is Verve’s weekly roundup of happenings, campaigns and cool ideas that caught our eye. In this week’s Tap we dive into Winter Wonderlands, Invisible Cinemas, Social Influencers and lots more…
THINGS TO SEE & DO
IMMERSIVE CHRISTMAS CINEMA
Discover magic around every corner inside the ‘magical’ Christmas Labyrinth. Explore the secret enchanted tunnels and make your way to the beautiful indoor cinema, set in a magical woodland, in the heart of Winterville Festival.
Snuggle under a blanket and into your own giant bean bag, with a mulled wine and a mince pie, and settle in for a Christmas cinema experience like no other
Choose from a selection of classic Christmas films including Elf, Home Alone, Love Actually and A Christmas Carol to help get you well into the Christmas spirit. For more info click here.
OK GOOGLE @ WINTER WONDERLAND
Google is working with IMG-produced Hyde Park Winter Wonderland to add its digital voice assistant to the 41 pods on the venue’s observation wheel.
Visitors who take a ride on the big wheel will be able to ask Google to play a festive song or facts about the event. While queuing, guests will be able to interact with the Google Assistant to request a hot chocolate or “make it snow” for a selfie.
The event runs from 22 November to 6 January, and is being delivered by Set Live. It will also feature the Penguin and Backyard Cinema Snowman experience, marking 40 years of the story by Raymond Briggs. For more info click here.
STAYING IN WITH DELIVEROO & BOMBAY SAPHIRE
Bombay Sapphire have launched a new campaign called the Creative Express, for which they have teamed up with Deliveroo to create bookable experiences to enhance their night in.
Choose from experiences including G+T Host packs, Gastronomy and mixology masterclasses, musicians who can come to perform live at your home and chefs to help you host the ultimate Christmas dinner party.
The experiences launch on Deliveroo on the 1st of December and will be available in limited number of cities including London and Brighton. The partnership is a clever way of tapping into the ‘staying in’ market who by the nature of staying in close themselves of to branded experiences normally.
For more info here.
SANTANDER – INVISIBLE CINEMA
Santander has created an “invisible cinema” activation to highlight the importance of keeping banking and personal data private. The brand is travelling around the country to a number of cinemas to target young adults with the experience, for which visitors will need to put on a pair of “special” glasses to view a trailer.
Santander removed the polarisation filters from the high-definition LCD screens to make them appear blank to the naked eye. The filters were then used to create the glasses to make the cinema screen appear.
The campaign follows Santander’s research that found 42% of 18- to 24-year-olds have shared online banking passwords and 85% have shared details on social media that could be exploited by scammers. For more info click here.
TACO BELL – BIG BEN PRANK
What is it? – Taco Bell made use of Big Ben’s recent silence to announce that they’re coming to London by mimicking the sound across the city.
Why is is relevant- It was timely, reactive and culturally relevant.
For more info click here.
SOMETHING TO THINK ABOUT
HOW INFLUENTIAL IS THE INFLUENCER?
What is it? – Reports have shown that the Irish influencer is beginning to lose credibility.
Why is is relevant? – Be careful to search around for an authentic influencer and message as people are becoming more cynical of their recommendations.
For more information click here.
WORD OF THE WEEK
For all the exciting and informative things found online, whether it is a couple of kittens playing, a baby laughing, or a top commercial featuring a popular model, there is always an element that attracts the eye. Videos, GIFs and Infographics will continue to drive the consumption of information online.
Video and infographics tend to make the audience connect to the message on a deeper level, particularly if there are interactive elements involved. That means they’re also far more likely to share the content, and shareable content should be a part of any good digital media strategy.
Essentially this refers to visual appeal that content gives the user, the more eye catching. The more likely they are to read the content and share it with friends/colleagues.