Whether you love them or hate them, emojis have wormed their way into our digital culture and our way of communicating. In the same way that we use body language in face-to-face conversations, emojis and emoticons reduce the risk of ambiguity in messages. They are universal and also help us to convey emotion and tone without having to think too hard about how to arrange our message.
The adoption of emojis by social media platforms like Facebook, Twitter and WhatsApp have shaped the platforms we use today. A study by Emoji Consumer Science Team shows almost 92% of the online population are using emojis to express themselves. That being said, let’s take a look at 5 brands who have used emojis to convey their brand message and didn’t end up looking like a distracted teen. Before we start, here are the top emojis used on Apple devices in 2018.
The internet has christened many universally accepted emojis for sex, but none have been adopted for safe sex– until Durex entered the scene.
Research revealed that 60% of young people are uncomfortable discussing safe sex and that 72% find it easier to express emotions using emojis. Naturally, Durex decided to use emojis to promote safe sex (and their product) which lead to an increase in awareness and a boost in positive brand perception.
Emojis can also be used to tell short stories and create positive feelings and that’s exactly what McDonald’s did with this emoji campaign. Are you having a bad day? No worries, come to McDonald’s, have something to eat and let the good times roll.
In order to create awareness about animals in danger of extinction, WWF created 17 emojis of endangered animals and encouraged users to donate 10p every time they retweeted one.
For @SamsungMobile’s launch of the Samsung Galaxy S7, the company designed and released a custom branded emoji of the Gear VR headset that appeared when someone Tweeted with #TheNextGalaxy hashtag. Samsung was able to achieve a 75% year-over-year increase in usage of #TheNextGalaxy hashtag. On launch day, conversation hit a high of 600 Tweets per minute and was 99% positive or neutral in terms of sentiment.
PAUL POGBA TWITTER EMOJI
It’s not just brands getting in on the action; sports stars and influencers are also creating their own emojis. Conor McGregor released the MacMoji collection, a downloadable (at a cost) suite of McGregor emoji icons from iTunes. Most recently, Paul Pogba became the first Premier League footballer to get his own emoji. #POGBA