There was more than just one battle happening at the Super Bowl on Sunday. Every year big brands unveil their highly anticipated ads, all competing against each other to win the Super Bowl of marketing. We saw the good, the bad and the ugly… here’s some of the best that caught our eye.
For this years Superbowl commercial Stella Artois decided to mix it up with Sarah Jessica Parker back in her usual role of Carrie Bradshaw who for anyone not a fan of Sex and The City is a fan of Cosmopolitans and Jeff Bridges reprising his role as The Dude from The Big Lebowski whose tipple was the classic White Russian. The ad showcases that every now and then it’s nice to deviate from the usual.
Microsoft decided to make their Xbox adaptable controller the focus of their Superbowl advert this year. The controller aims to make gaming fully accessible to users who are physically disabled or for some reason or another are unable to fully use all the features on the current controller. The sentiment behind this add will melt your heart.
Amazon called in the big dogs for their Superbowl ad this year. Harrison Ford, Forrest Whitaker and of course an actual dog showcasing some things that Amazon Alexa may not be suitable for. It’s great to see a global brand that’s able to laugh at itself.
This year was Pizza Hut’s first year as the NFL’s official sponsor. Tying in with their vow to “over deliver” during the game, the brand announced that it would giveaway free pizza for one year and tickets to 2020 Super Bowl to the parents of the first born baby after kick off. Parents could enter by tweeting a picture of their baby with the birth time and using #PizzaHutSpecialDelivery. Along with the giveaways the brand also unveiled a series of TV ads, two of which debuted on Super Bowl Sunday featuring “Abraham Lincoln”.
Expense management app, Expensify grabbed the attention of Super Bowl viewers in a unique way this year. The ad featured popular rapper 2 Chainz and viewers could use the app to scan receipts displayed in the video for a chance to win cash and other prizes. The spot stood out from the flurry of traditional ads, boosted brand engagement and drove app downloads.