We have had the privilege of launching a refreshing new beer alongside Diageo’s European Innovation Team. How do you make a splash in a saturated market? You take them on an immersive journey! Verve designed and produced an interactive boathouse experience to launch the brand in Dublin, Cork, Galway, Limerick and Belfast.
Why this worked…
When you launch a new brand, you need to get creative with how the story is told. Guests were therefore brought through a multi-sensorial experience so that this new brand felt established.
LED screens created the illusion of being swept away to the Atlantic Coast, all from within our boathouse. Massive water curtains, liquid sampling sessions and coastal themed food all immersed customers in the beer’s unique brand story.
Rockshore is on track to smash distribution and volume targets making it one of Diageo’s most successful innovation launches in over a decade.
A big thanks to our partner agencies WHPR, BBDO, Caret along with our suppliers for making the nationwide Rockshore launch events a huge success.