In 2019 we helped the Pregnancy & Baby Fair with a complete rebrand to give them a more modern and relevant look. This was then executed across various platforms and consumer touch points.
The Fair takes place twice a year, for each Fair we create an eight-week digital strategy and communications calendar including website updates, newsletter campaigns, organic social content and social ads.
What we did:
Verve manage weekly newsletter campaigns for both B2B and B2C audiences, these range from special discounts on tickets, speaker announcements, exhibitors, ultimately giving the audience everything they need to know.
We create a diverse content calendar posting daily updates on what to expect and sneak brand previews using bespoke MP4S’s, imagery and illustrations across Facebook and Instagram. We actively run social ads throughout the eight weeks, driving ticket purchases and sign-ups to the newsletter, capturing rich data for their mailing list.
On the weekend of the Fair we capture real-time live content that’s pushed out across social showcasing to the audience the great offers, brands and speakers at the Fair. We also have a full video production crew onsite capturing the day’s activities that’s used as promotional content for the following Fair.
Results for last Fair (Oct 2019):
3000+ new signups to the newsletter
60,000+ website visits
1,421,430 – Total Impressions (across FB and IG)
12,102 – Total Engagements (across FB and IG)