Verve were briefed with creating an engaging, open and approachable stand at the Festival of Enterprise for LinkedIn. The show’s target audience was SMEs, therefore the stand had to appeal to delegates in a friendly and relaxed way whilst driving dwell time and foot fall.
The stand was 12m x 8m and incorporated 3 product demo stations, an auditorium for keynote speakers and a Rock Your Profile area, in which delegates had their headshots taken. The stand was a bespoke and premium build which showcased the LinkedIn products and utilised the brand colours and assets to create a LinkedIn hub at the NEC.
The stand was hugely popular throughout both days with a constant footfall. The Rock Your Profile activation was a success with 406 portraits taken across the 2 day activation. The online microsite was accessed 830 times and the image click rate was 445.