Brand Experience

Kilmeaden Meltdown Takeover

3,965

Toasties Sold

2

Week Pop Up Takeover

1,492,282

Instagram Reach (2 weeks)

17

Retail Sales

For 2 deliciously cheesey weeks Kilmeaden teamed up with Meltdown to create a limited time only menu packed full of the best… Kilmeaden.

We took over the entire Meltdown restaurant. We re-branded the restaurant, re-vamped the menu and most importantly, re-invented the way consumers viewed Kilmeaden Cheese. We created content for both the Kilmeaden social pages and the Meltdown social pages to ensure we were optimising our reach and impact through every platform available to u

The menu featured 5 special sambos, including one created by James Kavanagh, we took over the space with the aim of gaining the hearts and hungry appetites of the consumer!

Results
– Over 3,965 toasties sold over two weeks
– Reach of 1,492,282 from Kilmeaden Instagram content over two weeks
– +17% Retail sales

 

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