Summer 2022 was all about music for Coca-Cola and leveraging the biggest passion point for teenagers and young adults. To do this successfully, Coca-Cola had to tap into key moments over the Summer – Festivals.
Coke Studio made its debut at Longitude Festival 2022, a focal point for festival goers all weekend. Tapping into the audience’s key interest, a scheduled line up of DJs and live performances was curated all weekend, ensuring music was ‘always on’ within the space.
The towering structure stood at 10.5 metres high complete with the Coca-Cola Hug inflatable and logo was visible across the festival. It housed everything guests needed to be ‘festival ready’ from eco glitter art to unique photo opportunities that included subtle nods to the brand.
The Coca-Cola freestyler was a huge hit among the target audience, purchasing a reusable cup, they had access to unlimited drink creations all weekend long.
Festival goers could also pick up a piece of branded merch by scanning the QR code on the oversized ‘Dip and Win’ can and downloading the new Coke Studio app. They walked away with branded sunglasses or caps – festival essentials!
Our brand ambassadors were also on hand to offer refreshing samples of Coca-Cola Zero Sugar and encouraged guests to recycle their cups in oversized recycling units – for every sample, Coca-Cola donated .25c to the Irish Youth Foundation charity
Coke Studio will also activate at Electric Picnic, watch this space!