Brand Experience

Coca-Cola Melodic Wood

22,000

Contacts

412

Trees Planted

2

Media Partners

Coca-Cola Melodic Wood Coca-Cola Melodic Wood was an immersive festival experience that demonstrated Coca-Cola’s commitment
to sustainability and a #WorldWithoutWaste. We based this campaign on the insight that Ireland has the lowest forest cover of all European countries:


11% compared to an European average of well over 30%. Members of the public could help co-create the ‘Melodic Wood’ using recycled materials – for every recycled leaf created, a donation was made to the Native Woodland Trust. At night the experience came to life with a custom soundtrack by Prizm and light show.

Coca-Cola’s Melodic Wood turned thousands of repurposed cans into 412 trees planted in Co. Waterford. 

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