To add some festive sparkle to the holidays, we created Coca-Cola pop-up stores that were literally #WrappedwithLove. Using touch-screen technology visitors to the store could create personalised wrapping paper using their own photos as decoration. We printed thousands of sheets of wrapping paper for Christmas shoppers in Dublin and Belfast. Guests could also enjoy virtual reality sleigh rides, a Christmas cafe, DJ, animated Christmas windows and limited edition Coca-Cola merchandise. The campaign was amplified online with an influencer and social media strategy for maximum reach.