Coca-Cola required an innovative and creative element that linked their selfie stick assets; reflect their target market habits and lifestyle while being cool and relevant to teens.
We created Ireland’s first ever 360° Selfie Stage. This original idea gave teens the opportunity to receive a one of a kind selfie GIF that they could share on social media, providing them with a totally new experience.
Coca-Cola reached over 295,326 of Ireland’s teens on social media through Ireland’s first 360° selfie stage.
The Coca-Cola 360° Selfie Stage just recently won two Gold and was the overall category winner at the APMC Awards 2016 for promotional innovation & FMCG Non – Alcoholic.