Brand Experience

Alpro Planquet Pop Up

7

Days

1,500

Attendees

5,000

Products Sampled

50,000

Social Reach

Alpro believes the future of food is plant based. To inspire Irish consumers about the power of plants, we worked with Alpro’s marketing team to create the ‘Alpro Planquet’ pop up cafe. Verve were responsible for the design, build and management of the pop up, which ran for 7 days in the busy area of South William street, Dublin.

Throughout the duration of ‘Alpro Planquet’ consumers were invited to sample the innovative plant based menu and enjoy breakfast, lunch, and dinner dishes. Popular author, foodie, and fitness influencer, Dr. Hazel Wallace also created two delicious menu items to demonstrate just how versatile and tasty eating plant based foods can be.

Using #PlantPower and #Plantpower hashtags, consumers were encouraged to share their Alpro experience in the “Instagramable” cafe, which was fully decorated in authentic materials, fresh plants, and an adult sized swing for the perfect photo op.

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