Easter time is the perfect excuse for consumers to indulge in chocolate treats or to gift friends and family. It’s also a prime opportunity for brands to engage with their audience, allowing them to show their more playful and puntastic side. Here’s our roundup of brand campaigns that we think pulled out the best Easter eggs:
Cadbury’s White Creme Egg Hunt
This year Cadbury’s rolled out yet another incredible Easter campaign. With a £10,000 prize money up for grabs, Cadbury asked consumers to participate in the Creme Egg hunt around the Waterloo Station in London. For the unique campaign, Cadbury’s partnered with a range of top brands to hide the iconic egg in their own ad banners. If customers could spot the egg, they were encouraged to take a picture of it and upload it to the campaign website to unwrap it. If the egg was white, they could win the €10,000 jackpot.
WHITE CREME EGGS ARE BAAAAACK!— Cadbury UK (@CadburyUK) January 18, 2019
But they're not just in stores anymore... find out how to get your hands on one at: https://t.co/zwzpQbQmD1
UK, 18+. Open 14/01/19 - 21/04/19. Email & ability to take and upload a photo required. T&Cs apply. pic.twitter.com/3ECjXhDMDI
McDonald’s Easter Bun
To celebrate Easter, McDonald’s Canada took a minimal approach and published a print ad with egg-shaped sesame seeds on their burger. The ad was simple but attracted a lot of attention due to the clever creative. This is a great example of how brands can still tap into the Easter hype without being a confectionary or typical Easter brand.
Hearing of Easter always rings bells of sweets and chocolates. The very emotion was creatively captured by Peeps in their Easter advert. The minute long video amusingly showed the parent’s disappointment when they hear that the kids ate all their Peeps Delights. The video is hits a funny note and doesn’t fail to shine a light on the campaigns key message… “After all Easter without Peeps delight is a crying shame.”
Sainsbury’s Ultimate Egg Rolling Machine
Supermarket chain, Sainsbury’s partnered with the British inventor, Tom Lawton to design an egg rolling machine for their #NeverGrowingUp campaign aimed at motivating children to be more creative. The minute long video shows a series of instructions for kids (and adults!) to use so they can build their own egg rolling machines.
Aldi Easter Lunch
Aldi took a leap from its traditional Easter campaigns and came up with ‘Lunch for the Price of an Easter Egg’ campaign instead. The creative displayed a full size Easter Lunch made entirely out of Chocolate, taking 4 weeks to complete by a professional sculptor. The campaign message intended to promote the affordable price of Aldi’s Easter lunch meal which cost less than an Easter egg.