Electric Ireland #StayHappy Selfies

By 22/09/2016 Digital, Events No Comments

We got down and dirty this week at National Ploughing Championships, Europe’s largest Outdoor Exhibition and Agricultural Trade Show. Electric Ireland tasked us to bring to life their #StayHappy campaign through an innovative brand experience for the estimated 280,000 attendees.

Using a combination of custom software and tech wizardry, we created an interactive experience that allowed members of the public to get behind a tractor, dance with cows or if they were very lucky, to win spot prizes. The #StayHappy moment was texted to consumers, allowing them to share branded content  with friends and family in seconds.

Check out our video below to see how it went down.