Voice assistant devices such as Amazon’s Echo, Google Home and Siri have left the era of new and novelty, and have entered mainstream. Over the past two years in particular...
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TikTok has become one of the most popular social media app for the Gen-Z demographic. It was released in 2017 and allows people to create and share short lip-syncing videos,...
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After a summer of speculation, pre-season preparation and transfer tugs-of-war, football is back. For the past couple of weeks, all eyes have been on the pitch as teams from all...
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In today’s ever growing, ever saturated market, standing out for the right reasons has become even more difficult. Brands and agencies alike are turning to alternative tactics to capture the attention...
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Brands like Slazenger have been serving up a successful sponsorship with Wimbledon for 113 years - so how do newer partnerships like OPPO create share of voice? The answer seems...
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This summer’s FIFA Women’s World Cup in France is estimated to reach 1 billion viewers - a staggering 250 million viewer increase. Understandably, this dramatic leap in interest has not...
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There’s no denying that Instagram has become somewhat of a social media powerhouse over the last few years. Instastories in particular have grown in popularity with over 400 million viewers...
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Once the centre of the war of drugs, cannabis is now at the centre of a growing industry and massive consumer market. The industry has been ablaze over the past...
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The popularity of summer music festivals has grown phenomenally in recent years. The growing array of festivals is paving the way for brands to creatively engage with the festival goers...
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Sporting events are great opportunities for brands to engage and interact with participants. Typically marathons have thousands of entrants so it’s an ideal time for brands to get their product…
