Category Archives: Experiential

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Our Pick of the Most Innovative London Cocktail Week 17 Activations

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Now in its 8th year, London Cocktail Week; a vibrant celebration of the capital’s bar scene, is going from strength to strength. It started quite simply, as a selection of bars in London offering a signature cocktail for £5 to purchasers of a special wristband. It was a great way for new bars to get on the map, and for more established bars to showcase what they could do to new potential customers. The formula proved to be a success and the festival’s popularity has increased each year, and what you’ll find now is a buzzing scene of over 200 bars, a dedicated Cocktail Village housed in Spitalfields market, and more events to attend across the city than anyone could possibly hope to get to; although we gave it a good go. The bars have really upped their game in terms of innovation and effort this year and we’ve picked our favourites from #LCW17.

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Back to School: 5 Activations That Got Millennial’s Attention

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It’s that time of the year again!

After a well-deserved summer break, students are back to college and what better time to reach millennials?

Millennials are the first generation of Digital Natives and are tech savvy by nature! According to Accenture, millennials will spend €1.4 trillion annually worldwide by 2020.

We run through five inspiring events and activations that successfully reached that valuable target market.

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5 Outstanding Food & Drink Festivals In Ireland

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Ireland is a nation of food lovers, and it’s never more evident than at one of the country’s many fine food festivals, which showcase the best culinary cuisines from chefs across the globe. Whether it be BBQ, Italian or Thai delicacies, Ireland’s food festivals cater to every gastronomical whim. At Verve, we have the pleasure of working at many of these festivals with our clients.

We take a look at some of Ireland’s most unique and delicious food and drink festivals.

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Complete Guide To Amplifying Your Brand With Experiential

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A live experience is the real life incarnation of how a brand acts, speaks, and engages with the consumer.

At Verve, we consider every detail of the consumer journey, and what each interaction will look like, to ensure people leave with an experience that leaves a positive memory towards the brands we work with.

We collaborated with Event Magazine to produce an in-depth guide to turning your audience into content generators, to ensure your brand experience resonates with consumers and lives on long after the event has ended.

Read the full article below.

 

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5 Examples of Innovative Experiential Sports Activations

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No consumer group is more loyal than sports fans, who devote themselves to certain leagues and teams. With many sports brands associating themselves with “doing” and “pushing the limits”, it’s no surprise that they have invested in millions into experiential activations to boost their brand.

Here are some of our favourite examples of engaging, experiential, sports activations.

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5 Creative Examples of Branded Pop-Up Shops

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There’s a good reason why temporary branded pop-up shops and restaurants have exploded in popularity in recent years. Not only does it offer customers a chance to engage with your brand in a completely immersive way, but if done right, the relatively cost effect solution is highly shareable on social media and offers exclusivity to customers that they wouldn’t experience in normal retail outlets.

We take a look at some brands that got creative and delivered some super cool, shareable and totally immersive branded pop-up stores.

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