Brand Managers and Marketers are no stranger to pivoting plans to tie in with external factors however very few things have caused quite as much disruption as Covid19. While some...
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Live events have been one of the severely affected industries hit by the Coronavirus. Sports events, concerts, and other events with mass gatherings have been postponed or cancelled. The safety...
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In 2019, Verve and Coyne Research collaborated on a unique report which took a deep dive into experiential marketing. This was the first extensive survey on experiential marketing undertaken in…
South Korean thriller Parasite has triumphed at the Oscars, winning four golden statuettes out of six nominations. The win for International Feature Film was all but a foregone conclusion, even...
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Brands like Slazenger have been serving up a successful sponsorship with Wimbledon for 113 years - so how do newer partnerships like OPPO create share of voice? The answer seems...
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The popularity of summer music festivals has grown phenomenally in recent years. The growing array of festivals is paving the way for brands to creatively engage with the festival goers...
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They love me, they love me not… whatever you decide brands will still fight for your attention using any significant holiday as a chance to jump on the bandwagon. Valentine’s…
There was more than just one battle happening at the Super Bowl on Sunday. Every year big brands unveil their highly anticipated ads, all competing against each other to win…
Gone are the days of uploading countless photo albums and sharing status updates on Facebook. While many Millennials still have a Facebook account, they’re choosing alternative ways to interact with…
