Category Archives: Digital

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5 Exciting Developments In Augmented Reality Technology

By | Digital | No Comments
Augmented Reality tech has teased and promised a lot over the past decade. However, this year has seen a major development in how people will be able to interact with AR through their phones, without having to download clunky apps and hardware.

With the announcement that Android and Apple are planning to make AR a native feature on their latest smartphones, this no doubt means they’ll package it up into a polished consumer feature that will bring it mainstream and appeal to consumers and developers alike.

We run down some of the coolest, most innovative recent AR developments.

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8 Social & Digital Tech Conferences Worth Visiting in 2018

By | Digital | No Comments
The way we consume media has changed rapidly. With social media becoming such a big part of everyday life, it’s no wonder that there is now a plethora of global events dedicated to everything social media.

For digital marketers, there’s no better way to stay on top of digital trends and technology than by attending one of these summits and rub shoulders with your peers and exchange ideas.

We look at 8 Social and Digital Tech conferences around the globe worth visiting in 2018.

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5 Tactics To Improve Your Online Presence On A Budget

By | Digital | No Comments
Amplifying your online profile takes commitment, but doesn’t have to be expensive – and the rewards can be huge. On average, Instagram users upload 4 billion images per day. YouTube racks up 300 hours of video content per minute and the number of active social media users on the planet jumped 21% this year, bringing the total up to 2.8 billion active users.

The rise of the digital age shows no slowing down, so it’s important to make sure your brand’s voice cuts through the online noise to make an impact.

We’ve put together some simple tips on how to increase web presence to reach a wider audience, without spending a penny.

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5 Stunning Examples of Drone Footage

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Sun’s out, drones out! Spring has sprung in Ireland and the good weather means excellent conditions for flying drones and getting unbelievable aerial videography.

Over the past several years, drone footage has become common place in video ads and brand videos, as it offers a refreshing new perspective and added depth to the medium. Having said that, drone flying is an art form and requires skill as well as planning to achieve the perfect shots.

Here are 5 of our favourite examples of stunning drone footage.

Thinking of flying a drone? Read our guide to flying drones in Ireland, and you’ll be in the air in no time.

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7 Valuable Event & Marketing Blogs Worth Reading

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When planning your live event, experiential activation or developing new marketing strategies for your brand, it’s hugely important to keep your finger on the pulse when it comes to trends in the ever-evolving industries.

Many top bloggers and publications update their sites daily with the latest news, tips and innovations. Whether it be ‘How To’ articles about new digital marketing tools or showcasing some excellent event planning case studies, setting aside an hour per week to scan blogs can be of big benefit to your business.

However, for every ten marketing blogs, you might get one gem. To save you time, we’ve compiled a list of some of the internet’s most beneficial blogs.

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6 Photo Editing Apps to Improve your Instagram Content

By | Ads, Digital | No Comments
Now that Instagram has become such a heavyweight in the photo sharing space, it’s only natural that is has become the go to platform for brands and organisations show off their latest events, activations, campaigns and company culture. With this in mind they want their photos to be presented in the best possible light. In this next blog we will take a look at some of the best photo editing applications, in no particular order, for creating better Instagram content and presenting your photos in the best way possible. Included in the below are some examples of our use of these applications. Read More

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A Beginner’s Guide To Boosting Business With Instagram

By | Ads, Digital | No Comments
To the regular smartphone owner, Instagram is a fun app to share pictures from your day to day life. From quirky cat photos to what you had for dinner, approximately 60 million Instagram photos are shared on the app daily. To digital-savvy brands, Instagram is one of the most viable social platforms for business.

Since it’s acquisition by Facebook in 2012, the social media giant has been rolling out a host of new advertising features to monetise the app and help you reach a wider audience, making it easier to use the image-based platform to leverage business.

Here’s how you can use the latest features to your advantage and get more eyes on your brand.

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9 Inspiring Event Instagram Accounts Worth Following

By | Digital, Events | No Comments
If you are looking for inspiration for your event, Instagram is teeming with excellent resources that are sure to spark an idea. Many creatives, event professionals and suppliers use the medium to show off their work, learn from their contemporaries and to keep up with the ever-evolving industry.

We run through 9 of our favourite Instagram that all event professionals should be following. 

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