Brand Managers and Marketers are no stranger to pivoting plans to tie in with external factors however very few things have caused quite as much disruption as Covid19. While some...
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Now that the world is starting to reopen, many brands are looking for ways to make up lost ground. While most have successfully turned to digital and virtual marketing efforts...
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Live events have been one of the severely affected industries hit by the Coronavirus. Sports events, concerts, and other events with mass gatherings have been postponed or cancelled. The safety...
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As Coronoavirus sweeps the world, we’re living in a time of unprecedented social and societal measures, the scope of which likely won’t be apparent for years to come. Billions of...
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Just as Kansas City Chiefs and San Francisco 49ers battled for the National Football League Championship, major brands and marketing agencies fought for our attention during the Super Bowl Sunday. ...
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Common New Year Resolutions for most people is to lose weight, eat better, get healthy and do more things to make the world a better place. And what's great about...
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2019 saw a new phrase enter the public consciousness in our endeavour to live our lives more sustainably. “Flygskam”, the Swedish for flight shame, is a concept whereby people are...
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Voice assistant devices such as Amazon’s Echo, Google Home and Siri have left the era of new and novelty, and have entered mainstream. Over the past two years in particular...
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TikTok has become one of the most popular social media app for the Gen-Z demographic. It was released in 2017 and allows people to create and share short lip-syncing videos,...
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Updated the 2nd December 12:11 It's that time of year when brands release their newest Christmas campaigns for all of us to get in the festive mood. We will be...
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