Food has become more than just something we put in our bodies for energy. It’s developed into a lifestyle, with many millennials now referring to themselves as “foodies”. When we’re…
Big data can unveil real truths about your customer. Taking a deep dive into this information can lend insight on consumer behaviour, perception and attitudes (even things like how people…
Halloween offers brands the opportunity to do something a little different. Let’s have a look at 5 brands who decided to put the fear of god into their customers…
A few short weeks after the spectacle of London Fashion Week came to an end, London was back in the world’s spotlight with the famous London Cocktail Week. Every year,…
Act like a human. It doesn’t sound so hard but for brands (and Mark Zuckerberg) acting like a human is one of the biggest challenges. We’ve become so conditioned to…
Everyone loves a birthday celebration and brands are no exception. Here are 5 brands that celebrated their milestones by creating some extra awareness around their brands.
Storytelling is the oldest form of communication we have – you could think of fireside myth makers as an precursor to brand managers. Although it may become a little more sophisticated, people…
