2019 saw a new phrase enter the public consciousness in our endeavour to live our lives more sustainably. “Flygskam”, the Swedish for flight shame, is a concept whereby people are...
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Voice assistant devices such as Amazon’s Echo, Google Home and Siri have left the era of new and novelty, and have entered mainstream. Over the past two years in particular...
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TikTok has become one of the most popular social media app for the Gen-Z demographic. It was released in 2017 and allows people to create and share short lip-syncing videos,...
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Updated the 2nd December 12:11 It's that time of year when brands release their newest Christmas campaigns for all of us to get in the festive mood. We will be...
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In an age of charity- scepticism, fundraising organisations have to be really innovative with how they deliver their message. Luckily, when it comes to reaching people, where there is emotion,...
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Ever since gif stickers from Giphy became searchable and accessible natively via Instagram and Snapchat stories, brands have been rushing to create content to show up when users are looking...
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As we gear up for this year’s Halloween, we take a quick look back at last year to see what gave consumers a scare and flooded social media feeds. From...
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When the government gets involved in advertising itself to the rest of the world, it usually comes with a whopper budget. Running into the hundreds of millions, states invest heavily...
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Brands tend to avoid their competitors through their marketing comms. There is absolutely nothing wrong with this but every so often, it pays to take a risk. That means sharing...
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ISO 20121 AND SUSTAINABILITY #GREENINGWITHMEANING ‘Single-use’ was the official Collins’ word of the year in 2018. Other popular terms from this year were; virtue signalling, humble bragging and moral posturing;...
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