Category Archives: Activations

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Our Pick of the Most Innovative London Cocktail Week 17 Activations

By | Activations, Experiential | No Comments
Now in its 8th year, London Cocktail Week; a vibrant celebration of the capital’s bar scene, is going from strength to strength. It started quite simply, as a selection of bars in London offering a signature cocktail for £5 to purchasers of a special wristband. It was a great way for new bars to get on the map, and for more established bars to showcase what they could do to new potential customers. The formula proved to be a success and the festival’s popularity has increased each year, and what you’ll find now is a buzzing scene of over 200 bars, a dedicated Cocktail Village housed in Spitalfields market, and more events to attend across the city than anyone could possibly hope to get to; although we gave it a good go. The bars have really upped their game in terms of innovation and effort this year and we’ve picked our favourites from #LCW17.

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5 Brands That Served Up Excellent Tennis Activations

By | Activations, Ads | No Comments
Wimbledon is underway and tennis fans have flocked to Henman Hill to watch the world’s best players go head to head for the most prestigious title in the sport. This year, we’re here with our friends at Pimm’s, helping them serve up delicious drinks to tennis fans for the duration of the championship.

To celebrate the 131st Wimbledon, we take a look at five other brands who also enjoyed a spot of tennis while acting their brand sponsorship.
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4 Clients We Helped Celebrate Dublin Pride 2017

By | Activations, Events | No Comments
Every year during the last weekend of June, Dublin explodes in a spectrum of colour as thousands flock from all corners of the country to celebrate diversity. Established almost 40 years ago and then attended by only 8 LGBTQ activists, Dublin Pride Festival has grown to be one of the most attended festivals in Ireland, with an estimated 60,000 coming out every year to join the party.

Of course, the weeklong programme of events comes to a crescendo with the fabulous Dublin Pride Parade that weaves its way through Dublin’s streets, leaving a trail of glitter and rainbow dust in its wake.

This year, we were excited to be a part of such a monumental occasion by helping some of our clients show their colours with parade floats and events.

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5 Outstanding Food & Drink Festivals In Ireland

By | Activations, Events, Experiential | No Comments
Ireland is a nation of food lovers, and it’s never more evident than at one of the country’s many fine food festivals, which showcase the best culinary cuisines from chefs across the globe. Whether it be BBQ, Italian or Thai delicacies, Ireland’s food festivals cater to every gastronomical whim. At Verve, we have the pleasure of working at many of these festivals with our clients.

We take a look at some of Ireland’s most unique and delicious food and drink festivals.

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Complete Guide To Amplifying Your Brand With Experiential

By | Activations, Experiential | No Comments

A live experience is the real life incarnation of how a brand acts, speaks, and engages with the consumer.

At Verve, we consider every detail of the consumer journey, and what each interaction will look like, to ensure people leave with an experience that leaves a positive memory towards the brands we work with.

We collaborated with Event Magazine to produce an in-depth guide to turning your audience into content generators, to ensure your brand experience resonates with consumers and lives on long after the event has ended.

Read the full article below.

 

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5 Examples of Innovative Experiential Sports Activations

By | Activations, Experiential | No Comments
No consumer group is more loyal than sports fans, who devote themselves to certain leagues and teams. With many sports brands associating themselves with “doing” and “pushing the limits”, it’s no surprise that they have invested in millions into experiential activations to boost their brand.

Here are some of our favourite examples of engaging, experiential, sports activations.

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