‘Single-use’ was the official Collins’ word of the year in 2018. Other popular terms from this year were; virtue signaling, humble bragging, and moral posturing; things that companies often get accused of when they talk sustainability. We’ll keep the preaching to a minimum.
In the words of a great puppet; “it ain’t easy being green”. It can be a lot of work and a challenge to change a company’s entrenched ways of working. We’re not perfect and we might not always get it right but we’re doing our best to do our bit. With that, let us briefly (and humbly) take you through what we’ve been up to and some of the campaigns that have inspired us so far.
Verve is still the only Irish agency with the ISO 20121 sustainability certification. Read what ISO 20121 Sustainability means here. So, what exactly does all this mean and what do our future plans look like?
We had ISO credentials before it was cool! But… it’s never been ‘cool’? True, but it is really good for the planet and has really helped our internal processes, and that’s good enough for us. We also want our sustainable methods to be the inspiration for sustainable ideas, as some of the best work recently has come from efforts to creatively solve the world’s biggest problem; climate change.
Sustainability used to be seen as a nice little add-on but with 88% of Irish people in a recent Nielsen study claiming that they see too much unnecessary plastic packaging, it’s now a ‘must have’. So, that’s a lot of work, is it all really worth it? Yes. Still not sure? Have a glance through our Green Wins for some convincing:
Finally, we don’t know about you but the sustainability guilt can get a little heavy sometimes, so anything we can do to ease that up is a welcome relief. Now, enough chat, let’s go forth and keep these #GreeningWithMeaning wheels in motion.
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