Whether you’re faced with a team that has recently changed, or a team which has been working together far too long, it’s a really good idea to shake things up…
Marketing & Events Inspiration Blog
We post a blog each week focusing on trends, developments, news and our own thoughts on the event and experiential marketing industry.
CES (Consumer Electronic Show) is the unofficial HQ for those who thrive on the business of consumer technologies. Located in Las Vegas, it attracts over 184k visitors, 4k exhibitors and…
With the churn of content these days, it can be easy for amazing ideas to pass us by. To keep up, we’ve gathered together 5 of our favourite digital marketing campaigns…
New Year marketing campaigns can often get overshadowed by the madness of Christmas. There are still plenty of fantastic campaigns out there however. According to a recent YouGov poll, the…
Twenty years ago, phones and events didn’t mix. Communicating your whereabouts in a busy venue, or finding that really important email on the go? Near impossible. If you wanted to…
“It’s the most wonderful time of the year” and a dream come true for brands who tend to kick their marketing efforts into overdrive around the festive season. The aim…
So you need to find the answer to something, where do you head to first? Google. It’s our oracle of knowledge. We know where people are looking, now we need…
Snapchat recently launched its new and improved Ads Manager. It was a move to encourage enterprises, agencies and brands to spend more money on their platform and they wanted to…
Christmas parties in London. In years past, the standard was to book out the private dining area of one of the city’s thousands of restaurants and force fun on your…
Instagram is the home of visual content marketing – but for a brand to become an Insta-star requires perseverance, tweaking, testing and creativity. Establishing a distinctive tone of voice and…
After helping Ford celebrate 100 years recently, we got to thinking about the staggering pace of change in automotive technology. From 3rd space launch events and virtual reality to personalisation,…
Now in its 8th year, London Cocktail Week; a vibrant celebration of the capital’s bar scene, is going from strength to strength. It started quite simply, as a selection of bars…
This week, ‘Lego House’, opened its doors to the public, inviting them to get creative in the stimulating world of Lego. Always inspired by creative use of space, we’ve decided…
As Ireland’s bid for the world cup takes over the newsstands, it feels like a good time to reflect on the events and ceremonies that kick off these huge occasions….
We’re gearing up to bring to life some exciting Halloween campaigns for clients next month and it got us thinking about some of the most memorable brand campaigns of recent…
It’s that time of the year again! After a well-deserved summer break, students are back to college and what better time to reach millennials? Millennials are the first generation of…
Augmented Reality tech has teased and promised a lot over the past decade. However, this year has seen a major development in how people will be able to interact with…
From secret manicured gardens to spooky underground spaces, London has a lot to offer when it comes to booking an incredible venue for your next event. We take a look at…
The way we consume media has changed rapidly. With social media becoming such a big part of everyday life, it’s no wonder that there is now a plethora of global events…
So you’ve booked a booth at a trade show or fair, hoping to get your brand noticed by guests… but with such competition, how do you ensure your brand cuts…
The Galway Racing Festival 2017 has wrapped up. With it came an excellent opportunity for brands to get creative with their marketing. We take a look at five of the most imaginative,…
Whether you’re planning a music festival, conference or summer party, lighting can play an important role in giving your event that extra wow factor. Take a look at some great…
Wimbledon is underway and tennis fans have flocked to Henman Hill to watch the world’s best players go head to head for the most prestigious title in the sport. This…
Every year during the last weekend of June, Dublin explodes in a spectrum of colour as thousands flock from all corners of the country to celebrate diversity. Established almost 40 years…
Ireland is a nation of food lovers, and it’s never more evident than at one of the country’s many fine food festivals, which showcase the best culinary cuisines from chefs…
Planning an event is tricky business, and it’s often easy to overlook some seemingly small details that could lead to huge disaster down the line. Most of the time, it’s…
A live experience is the real life incarnation of how a brand acts, speaks, and engages with the consumer. At Verve, we consider every detail of the consumer journey, and…
Creating a campaign for a charity organisation is no easy feat. Marketers have to straddle the line of informative and engaging, while also maintaining the core values of the organisation….
No consumer group is more loyal than sports fans, who devote themselves to certain leagues and teams. With many sports brands associating themselves with “doing” and “pushing the limits”, it’s no…
Amplifying your online profile takes commitment, but doesn’t have to be expensive – and the rewards can be huge. On average, Instagram users upload 4 billion images per day. YouTube…
Long gone is the notion that street food is just soggy chips from a van at the back of a football stadium. Now, street food vendors dish up some of…
The Irish summer has hit (for now at least) and hoards of sun-starved Irish men and women have flocked to the beach to enjoy a bit of the sunshine and a…
Sun’s out, drones out! Spring has sprung in Ireland and the good weather means excellent conditions for flying drones and getting unbelievable aerial videography. Over the past several years, drone footage…
There’s a good reason why temporary branded pop-up shops and restaurants have exploded in popularity in recent years. Not only does it offer customers a chance to engage with your brand…
When planning your live event, experiential activation or developing new marketing strategies for your brand, it’s hugely important to keep your finger on the pulse when it comes to trends…
Now that Instagram has become such a heavyweight in the photo sharing space, it’s only natural that is has become the go to platform for brands and organisations show off…
Over the Easter period, consumers are clamoring for confectionary to gift to friends and family, or indulge a little themselves. With this demand comes a great opportunity for marketers to put…
Every year, SXSW Festival in Austin gets bigger and better. Starting as a humble music festival in the late 1980s, SXSW now has three branches – Film, Music and Interactive….
St. Patrick’s Day is almost upon us, and to celebrate, we take a look at some of the most uniquely Irish ad campaigns of the past 30 years. Some made…
To the regular smartphone owner, Instagram is a fun app to share pictures from your day to day life. From quirky cat photos to what you had for dinner, approximately 60 million…
For the past three years, we’ve been helping Unilever promote their product, Flora ProActiv, across the country. Their goal was to create a purpose-led campaign that resonated with the consumer, educated…
If you are looking for inspiration for your event, Instagram is teeming with excellent resources that are sure to spark an idea. Many creatives, event professionals and suppliers use the…
In recent years, a huge amount of event management apps and tools are hitting the market and claiming to make event planners’ lives easier. Some are great, and some are…
With the new year comes a whole lot of brand new tech that will revolutionise both digital and experiential marketing. From new tools to grab consumers’ attention online to jaw-dropping…
It’s been another busy year in Verve! In 2016, our teams worked with clients all over the UK and Ireland, from music festivals to stadiums, delivering top notch events and activations….
We’re delighted to announce that Verve has been shortlisted as finalists accross several categories at the prestigious 7th annual Eventex Global Awards 2017.
In 2016, brands and agencies upped their game, embraced the newest tech and took chances on risky ideas to deliver some of the most innovative, engaging and viral campaigns of the…
Last weekend, Ireland made history by becoming the first team since 2003 to beat “The Big Three” – Australia, New Zealand and South Africa in a calendar year. To celebrate,…
Christmas is not only the most wonderful time of the year, but also the number one shopping holiday. Every year, brands are competing over whose festive ad campaign will become…
LinkedIn, the world’s largest online professional network, is fast becoming the most important tool for employers to find prospective candidates, so it’s never been more important to put your best…
