

They love me, they love me not… whatever you decide brands will still fight for your attention using any significant holiday as a chance to jump on the bandwagon. Valentine’s…
There was more than just one battle happening at the Super Bowl on Sunday. Every year big brands unveil their highly anticipated ads, all competing against each other to win…
Gone are the days of uploading countless photo albums and sharing status updates on Facebook. While many Millennials still have a Facebook account, they’re choosing alternative ways to interact with…
Snap, tag, share. Three words that have become increasingly common in our day to day vocabulary. From perfectly pastel pop-ups to indulgent museums, we’re increasingly being exposed to new experiences…
Las Vegas, Nevada, 11 Venues, 2.5 million net square feet of exhibits, 4,500 companies and 180,000 attendees, yes this is CES 2019. It’s easy to think of CES as a…
Whether you love them or hate them, emojis have wormed their way into our digital culture and our way of communicating. In the same way that we use body language…
What a year it’s been for digital and tech in 2018! We’ve seen the good, the bad, and the ugly unfold throughout the year as it continues to shape-shift at…
Food has become more than just something we put in our bodies for energy. It’s developed into a lifestyle, with many millennials now referring to themselves as “foodies”. When we’re…
Big data can unveil real truths about your customer. Taking a deep dive into this information can lend insight on consumer behaviour, perception and attitudes (even things like how people…
Halloween offers brands the opportunity to do something a little different. Let’s have a look at 5 brands who decided to put the fear of god into their customers…
A few short weeks after the spectacle of London Fashion Week came to an end, London was back in the world’s spotlight with the famous London Cocktail Week. Every year,…
Fashion Week is no longer just about the collections. With increasingly bigger budgets, the best shows now incorporate extensive production, technology, social media and scenic elements to magnify the designs…
Everyone loves a birthday celebration and brands are no exception. Here are 5 brands that celebrated their milestones by creating some extra awareness around their brands.
We love a good vending machine stunt – from spooky Halloween ones to ones activated by smiles, passports and body temperature.
There’s no avoiding them, the summer bummer ‘back to school’ campaigns have risen once again. As August comes to an end, it sees the beginning of a new school and…
It’s been 39 years since the Pope visited Ireland, and this weekend Pope Francis makes his Irish debut. A lot of things here have changed since 1979 and the country…
We’re at peak Festival Season right across GB & Ireland: Wireless, Isle of Wight and Knockanstockan are all behind us – and Reading, Electric Picnic and Bestival still to look…
What’s the best way to stay on top of social trends? Yes, you can read articles, attend events and listen to talks, or, you could go straight to the horse’s…
Last weekend Dublin streets were bursting with colour for the annual Pride Parade – the largest event of Pride Week. An estimated 60,000 people flocked to the capital to take…
The culture of consumption has changed among the fashion retailing market, consumers now want to fulfill their desire for products instantly. ‘Fast Fashion’ consumers have been influenced by the “see…
Adding a whiff of danger is not something every brand can afford to do – but for some, extreme sport sponsorship is the perfect way of engaging Gen Z and beyond.
In recent years, it’s become hard to ignore the growing trend of social good campaigns. Whether it’s donating products to those in need, fundraising for a worthy charity, or supporting…
Storytelling is the oldest form of communication we have – you could think of fireside myth makers as an precursor to brand managers. Although it may become a little more sophisticated, people…
Surveys have revealed that as many as 60% of singles are now using dating apps to find love (or sometimes just lust). So it’s no wonder that apps like Tinder…
Although Ireland didn’t make it to this years World Cup (damn you Denmark), the excitement around the tournament is building to fever pitch with just over a month to go…
Facebook hosted its annual F8 Conference for developers this week, with all eyes on Mark Zuckerberg as he took the stage on the first day. In a lot of ways,…
As London breathes a collective sigh of relief that winter has slunk away, we can finally consider packing the winter woolies to the back of the wardrobe. Call us blindly…
While Summer may sometimes seem like the forgotten season here in Ireland, there are numerous brands who still manage to create some sunshine, even on the dullest of days! Summer…
With video already dominating social channels, live streaming is going from strength to strength and is providing brands with another media to engage consumers in. Garnering higher engagement than regular…
For beauty brands looking to recruit advocates, engaging content both online and in-store is a no brainer. With the evolution of new technology brands are consistently looking for innovative ways…