Love it or hate it, Love Island has become a huge part of popular culture, with nearly 4 million people tuning in from the UK alone. As the most watched...
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The culture of consumption has changed among the fashion retailing market, consumers now want to fulfill their desire for products instantly. ‘Fast Fashion’ consumers have been influenced by the “see…
Adding a whiff of danger is not something every brand can afford to do – but for some, extreme sport sponsorship is the perfect way of engaging Gen Z and beyond.
In recent years, it’s become hard to ignore the growing trend of social good campaigns. Whether it’s donating products to those in need, fundraising for a worthy charity, or supporting…
Storytelling is the oldest form of communication we have – you could think of fireside myth makers as an precursor to brand managers. Although it may become a little more sophisticated, people…
Surveys have revealed that as many as 60% of singles are now using dating apps to find love (or sometimes just lust). So it’s no wonder that apps like Tinder…
Although Ireland didn’t make it to this years World Cup (damn you Denmark), the excitement around the tournament is building to fever pitch with just over a month to go…
Facebook hosted its annual F8 Conference for developers this week, with all eyes on Mark Zuckerberg as he took the stage on the first day. In a lot of ways,…
As London breathes a collective sigh of relief that winter has slunk away, we can finally consider packing the winter woolies to the back of the wardrobe. Call us blindly…
While Summer may sometimes seem like the forgotten season here in Ireland, there are numerous brands who still manage to create some sunshine, even on the dullest of days! Summer…
With video already dominating social channels, live streaming is going from strength to strength and is providing brands with another media to engage consumers in. Garnering higher engagement than regular…
For beauty brands looking to recruit advocates, engaging content both online and in-store is a no brainer. With the evolution of new technology brands are consistently looking for innovative ways…
With over 500 million Instagram users browsing the app every day, it is no wonder that brands want a piece of the action. In this post, we will show you…
Branded filters have exploded in recent times. When you can apply hilarious overlays to photos with the ability to share these images in seconds, it’s no wonder why! We have been watching…
“Nice guys finish last” is a phrase that comes to mind when we think about brands engaging in what is commonly known as troll marketing. Sometimes brands need to turn…
The Beast from the East – has been emptying shop shelves and filling social feeds across the UK and Ireland over the past couple of days. So in the spirit…
With “Awards Season” firmly upon us we’ve had a look at red carpets – and more specifically the ones that aren’t red. Sashaying down the red carpet is big business…
Valentine’s Day is celebrated worldwide as a day in which love reigns supreme. With this in mind many brands will market their products towards those that have been pierced by…
It probably comes as no surprise that the spectacle of an opening ceremony make us giddy at Verve (we even got to design one ourselves for UEFA a few years…
Podcast listening – like on demand TV – is on a rapid rise as people choose to consume ever more personalised, niche content when and where they want. Podcasts can be…
The Super Bowl has come to represent so much more than a game, growing into an American national holiday that celebrates the collective love of football, television and the advertising…
Looking to run a pop-up shop but not sure where to start? We have put together a mini how-to guide that will help make your temporary retail experience a hit…
Social media can be one of the most effective tools for getting the word out about an upcoming event. With over 2 billion people on Facebook, 400 million people on…
Whether you’re faced with a team that has recently changed, or a team which has been working together far too long, it’s a really good idea to shake things up…
CES (Consumer Electronic Show) is the unofficial HQ for those who thrive on the business of consumer technologies. Located in Las Vegas, it attracts over 184k visitors, 4k exhibitors and…
With the churn of content these days, it can be easy for amazing ideas to pass us by. To keep up, we’ve gathered together 5 of our favourite digital marketing campaigns…
New Year marketing campaigns can often get overshadowed by the madness of Christmas. There are still plenty of fantastic campaigns out there however. According to a recent YouGov poll, the…
Twenty years ago, phones and events didn’t mix. Communicating your whereabouts in a busy venue, or finding that really important email on the go? Near impossible. If you wanted to…
“It’s the most wonderful time of the year” and a dream come true for brands who tend to kick their marketing efforts into overdrive around the festive season. The aim…
So you need to find the answer to something, where do you head to first? Google. It’s our oracle of knowledge. We know where people are looking, now we need…
Snapchat recently launched its new and improved Ads Manager. It was a move to encourage enterprises, agencies and brands to spend more money on their platform and they wanted to…
Christmas parties in London. In years past, the standard was to book out the private dining area of one of the city’s thousands of restaurants and force fun on your…
Instagram is the home of visual content marketing – but for a brand to become an Insta-star requires perseverance, tweaking, testing and creativity. Establishing a distinctive tone of voice and…
After helping Ford celebrate 100 years recently, we got to thinking about the staggering pace of change in automotive technology. From 3rd space launch events and virtual reality to personalisation,…
Now in its 8th year, London Cocktail Week; a vibrant celebration of the capital’s bar scene, is going from strength to strength. It started quite simply, as a selection of bars…
This week, ‘Lego House’, opened its doors to the public, inviting them to get creative in the stimulating world of Lego. Always inspired by creative use of space, we’ve decided…
As Ireland’s bid for the world cup takes over the newsstands, it feels like a good time to reflect on the events and ceremonies that kick off these huge occasions….
We’re gearing up to bring to life some exciting Halloween campaigns for clients next month and it got us thinking about some of the most memorable brand campaigns of recent…
It’s that time of the year again! After a well-deserved summer break, students are back to college and what better time to reach millennials? Millennials are the first generation of…
Augmented Reality tech has teased and promised a lot over the past decade. However, this year has seen a major development in how people will be able to interact with…
From secret manicured gardens to spooky underground spaces, London has a lot to offer when it comes to booking an incredible venue for your next event. We take a look at…
The way we consume media has changed rapidly. With social media becoming such a big part of everyday life, it’s no wonder that there is now a plethora of global events…
So you’ve booked a booth at a trade show or fair, hoping to get your brand noticed by guests… but with such competition, how do you ensure your brand cuts…
The Galway Racing Festival 2017 has wrapped up. With it came an excellent opportunity for brands to get creative with their marketing. We take a look at five of the most imaginative,…
Whether you’re planning a music festival, conference or summer party, lighting can play an important role in giving your event that extra wow factor. Take a look at some great…
Wimbledon is underway and tennis fans have flocked to Henman Hill to watch the world’s best players go head to head for the most prestigious title in the sport. This…
Every year during the last weekend of June, Dublin explodes in a spectrum of colour as thousands flock from all corners of the country to celebrate diversity. Established almost 40 years…
Ireland is a nation of food lovers, and it’s never more evident than at one of the country’s many fine food festivals, which showcase the best culinary cuisines from chefs…
Planning an event is tricky business, and it’s often easy to overlook some seemingly small details that could lead to huge disaster down the line. Most of the time, it’s…
A live experience is the real life incarnation of how a brand acts, speaks, and engages with the consumer. At Verve, we consider every detail of the consumer journey, and…
