Here at Verve, summer is our favourite time of year. Our events team love nothing more than getting their wellies mucky at one of Ireland’s fantastic outdoor festivals.
From pirate ships to dance parties, foodie favourites to relaxation havens – we work with our clients to bring their brand to life at summer festivals up and down the country.
With the summer season coming to a close, we take a look back some of our favourite festival brand activations.
1. Electric Ireland Stage at Electric Picnic
We’ve been helping Electric Ireland bring to life their sponsorship of Electric Picnic since the festival’s early days as Ireland’s favourite boutique music festival. Through the years, we’ve helped pack out the tent with live sets by icons from the 80s and 90s including 2Unlimited, Mark McCabe, Mr Motivator, Bonnie Tyler and the Vengaboys, ensuring an all out nostalgia dance party in Stradbally! This year is no exception, as we welcomed SNAP! and Banarama to Electric Ireland tent.
5. Captain Morgan ‘Captain’s Island’ @ Oxegen 2011
In 2011, we brought the Captain to Oxegen! Over the course of three days, we assembled a pirate ship in Punchestown Racecourse, inviting revellers to party with Captain Morgan and the Morganettes. The tent featured a packed schedule of live acts and a fully stocked spice rum bar, as well as hosting a Rock The Boat world record attempt. More than 1,000 fans participated, shattering the previous record and making headlines nationwide.
6. Coca-Cola Longitude Lounge 2016
At this year’s Longitude Festival, we worked with our client Coca-Cola to install the ultimate chill-out experience in the heart of Marlay Park. VIPs were invited to relax with a cold Coke in hammocks or at picnic benches in the super cool Coca-Cola chill zone. While outside, festival-goers had the chance to win prizes with our specially designed interactive Coke game.