What is the first word that comes to your mind when you think of “TikTok”?
You might say dancing or lip syncing, or if you were an OG TikTok user, you might even remember Musical.ly! This is where TikTok first started off and was globally known as a platform for lip syncing popular songs and taking part in coordinated dance moves.
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TikTok has evolved in a big way. Today, the app’s algorithm allows the opportunity for anyone and we mean ANYONE, to go viral- and not just through dance moves and lip-syncing.
Today, TikTok is a widely loved social media platform used for creating, sharing and discovering short videos. It is an endless world of trends and references that constantly move and grow and a space where brands can show off their identity in the most creative ways.
Here are 5 ways you can get in on the action with the chance of going viral:
There are TikTok influencers of all sizes promoting content across the platform. When choosing a TikToker to partner with, it is important that their personal brand organically fits with your brand. Take into consideration their reputation, target audience and tone of voice, and get them to spread the word about your event or product in a way that is natural to their usual videos and doesn’t feel like an ad to their audience.
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TikTok’s algorithm can be a tricky one to figure out. In saying that, one thing we love about the algorithm is that your videos are not only shown to your followers, they are shown to everyone that might relate to your brand in some way – and the more users that interact and watch your videos, the more people it will be shown to!
Sharing videos that share useful tips or tutorials related to your brand often have great success. This is due to users sharing, commenting, tagging, saving and liking the content so that they can watch it again later. Everyone loves to learn new things, so why not think of a way to educate your audience on how they can interact with your brand?
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Are you launching a product or an advertising campaign? You can register the fun moments spent behind the scenes and post it even before the launch as a teaser. Content like this can be made exclusive to your TikTok audience and can build up hype around the product or campaign before it even launches!
POV filming on an A330 in a hangar 😉 Take a sneak peek at the set up behind our new brand ad ☘️ #aerlingus #cabincrew #BTS #planetok #aviationtok #OlsaSüperOlur♬ GASLIGHT - INJI
In the era of Social Media marketing, customers have access to information like never before. They are interested in knowing as much as they can about businesses before becoming a client. Today, consumers buy from brands that relate best with their values and expectations. Showing them your work environment and other behind the scenes content from your business can help customers feel more connected to the brand.
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If you are going to sponsor an individual, a big event, a social cause or sports championship, be involved in their TikTok channel and show your brand presence through likes, comments, and re-shares. This is another way to create organic connections with your potential customers.
As an example, our renowned client Guinness is the ‘Title Sponsor’ and the ‘Official Beer of the Guinness Six Nations’, and is present everywhere across the Six Nations social channels, even on their profile picture on TikTok, as you can see below.
Sponsorship has become a huge part of a lot of brands’ marketing strategies. It is a great way to get exposure to new audiences and show your partnerships with specific events such as sporting, charity, social.
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If you’re interested in developing a social media strategy or producing TikTok content for your brand, feel free to reach out to our team of experts here!
Additionally, you can visit our TikTok page @verveliveagency to see us in action 🤳.
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