The Beast from the East – has been emptying shop shelves and filling social feeds across the UK and Ireland over the past couple of days. So in the spirit of snowmagdeddon here are 5 snowy brand activations that take advantage of the white stuff.
5 Snow Campaigns That Will Melt Your Heart
27/02/2018
1. Evian’s snowy ‘Live Young’ playground
Evian’s “Live Young” campaign targeted adults and challenged them to discover their inner child at outsize playgrounds. The reward: playing on the adult-size swings and see-saw will make it snow, a rarity in London.
2. Polo Snow Stamp
Taking advantage of the adverse weather, JWT London produced a tactical ambient idea, a ‘Polo snow stamp’. When stamped in thick fresh snow it left a near perfect replica of the iconic mint, illustrating the white, fresh nature of the product.
3. Mattel Makes 1,200 Snowmen (in Los Angeles!)
MagicSnow produced the largest amount of man-made snow ever created for the “12 Days of Play” event. More than 370 tons of real snow was used for a Guinness Book of World Records attempt to build the most number of snowmen in an hour.
4. Red Bull Crashed Ice
One of the world’s most breathtaking winter sports events is contested on a 1,600-foot-long track with a drop of 12 stories in front of the Cathedral of Saint Paul. It draws in excess of 120,000 wild fans, so expect high stakes and big drama as the riders fight it out as first to the bottom wins. A beautifully crafted branded event in winter conditions that oozes excitement.
5. WWF – Melting Ice Bear
The Ice Bear Project, by British sculptor Mark Coreth and team, features a carved polar bear statue of ice melting over ten days to reveal a sculpted bronze skeleton. It was created in conjunction with the WWF “Arctic on the Edge” photography exhibition held during the United Nations COP15 Climate Change conference, in a bid to raise awareness of Climate Change.
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