After a summer of speculation, pre-season preparation and transfer tugs-of-war, football is back. For the past couple of weeks, all eyes have been on the pitch as teams from all over the world look to gain an early advantage. The battle doesn’t end there however. This season seems to be the year of Tik-Tok, with more and more early adopter teams putting weight behind it. The Asian market is commercially huge for European Teams and with Tik-Tok amongst the most used social platforms in Asia, the two are the perfect marriage.
Let’s take a look at five football teams who have engaged the Asian and growing European audience on Tik-Tok, and the type of content that they are sending out.