Social media can be one of the most effective tools for getting the word out about an upcoming event. With over 2 billion people on Facebook, 400 million people on instagram and 320 million people on twitter, it has never been easier to reach one’s target audience. In this post we will outline some of the ways social media can be utilized to spread the word about your next event.
1. Create an Event Specific Social Plan
Creating a specific social plan for your event makes it easier for your target audience to stay up to date on what’s happening pre, during and after the big day. You should create a campaign to drive awareness and garner engagement through the use of mixed media & content on all channels. In the run up to your event launch, create and curate fun and engaging content to promote your event and tease out the excitement of your attendees. During your event feed out live imagery & stories via social media channels and create a sense of missing out for people who are not attending. Post event you can share a highlight reel or more imagery for your attendees to tag themselves in and continue to engage long after the event has finished.
With all the new tools being added by social media giants such as Facebook, Twitter, Instagram and Snapchat to name but a few, it couldn’t be easier to reach your target audience. These tools include but are not limited to, targeted news feeds and event page insights on Facebook, which make is very easy to keep up to date on the progress of your event pages. Page insights collect data from your social media posts and let you know things like, what time of day your posts get the most attention, how many people have seen your post and in the case of video, how many times it’s been viewed and how far into the video people continued to watch. A handy way to know what is working and what isn’t.
2. Use Of Bespoke Video Content
With nearly every social network rolling out native video services, it’s not hard to see that video is the future of social networking and must be utilized in the planning of events. Social media algorithms prefer video because its rich content is favoured by the users. 92% of B2B customers watch video online and 34% of shoppers are more likely to make a purchase after watching an ad online. Youtube has over 4 billion video views per day. Also 70% of the top 100 search listings on google are video results. You can see where this is going…
With most people between the ages of 18 – 33 using their smartphones, tablets etc to search, watch video and even TV programs online, now is definitely time to start using online video to promote our events
3. Use Snapchat Geofilters
Snapchat has become one of the most used social networks on the planet, but remember that it is not just for teenagers. Snapchat can be used to add that extra unique sparkle to your next event. Using Snapchat geofilters you can create event specific filters for your event that can only be used within the vicinity of the event. The exclusivity of the filters is what makes them alluring and in turn encourages attendees to share photos from the event with their peers, ensuring that your event is visible well beyond the walls of the venue. It’s also a great way to add personality to your event…
4. Sharing Event Photos & Creating FOMO
With the world of social media becoming increasingly visual, it’s much more beneficial to include an amazing picture in social media post. A picture catches the eye more than just text. Remember the old saying “A picture is worth a thousand words”. With 90% of the information transmitted to the human brain being visual, it’s really a no brainer that this is definitely a tool that all event planners should be utilizing.
With so many photo sharing platforms out there these days it has never been easier to create FOMO (Fear Of Missing Out). Using tools like Snapchat, Instagram and Tumblr to name but a few, you can release a constant stream of photos live from your event as it happens. If people think they are missing out on something they will automatically be intrigued by it.
Check out this link for more incredible statistics about content marketing and the importance of using visual when posting on social media.
5. Post Event Blogging
It’s always a good thing to remember that the social media journey to your event doesn’t just end when your event is over. It’s always good to do some follow up posting and blogging after your event has taken place. In a lot of cases there are people who were not able to attend the event, but are still interested to know how it went and what kind of insights and information were available. So writing a post event blog is a good way of getting this information across to the user. This blog should be posted in the week following the event. You don’t want people waiting too long and losing interest. Your post event blog doesn’t have to recount everything that happened over the course of the day. Just pick a few key moments and highlights and write about them. Publish your blog post on social media platforms and allow people to contribute to the conversation following the event. Spice up your post event blog with some pictures and video. These will attract the eye must more than just words.
So the next time you are planning an event, get a social media strategy in place and utilize all the tools at your disposal to maximise your engagement and get as much exposure of your event as possible.
If you need help with your next social media campaign, contact us here