From artificial intelligence to augmented reality, the beauty industry is no stranger to using the latest technology to entice, engage and convert consumers on the shop flow. Brands are combing...
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Brands like Slazenger have been serving up a successful sponsorship with Wimbledon for 113 years - so how do newer partnerships like OPPO create share of voice? The answer seems...
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This summer’s FIFA Women’s World Cup in France is estimated to reach 1 billion viewers - a staggering 250 million viewer increase. Understandably, this dramatic leap in interest has not...
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There’s no denying that Instagram has become somewhat of a social media powerhouse over the last few years. Instastories in particular have grown in popularity with over 400 million viewers...
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Once the centre of the war of drugs, cannabis is now at the centre of a growing industry and massive consumer market. The industry has been ablaze over the past...
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The popularity of summer music festivals has grown phenomenally in recent years. The growing array of festivals is paving the way for brands to creatively engage with the festival goers...
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The Premier League is currently valued at £7.66 billion making it one of most lucrative sporting competitions globally. With Manchester City just crowned as 2018/19 champions after one of the...
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Sporting events are great opportunities for brands to engage and interact with participants. Typically marathons have thousands of entrants so it’s an ideal time for brands to get their product…
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Game of Thrones has been an unavoidable topic of conversation here in Verve this week with the final season going to air. It got us thinking about some brands that...
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