All posts by verve

LCW (1)

Our Pick of the Most Innovative London Cocktail Week 17 Activations

By | Activations, Experiential | No Comments
Now in its 8th year, London Cocktail Week; a vibrant celebration of the capital’s bar scene, is going from strength to strength. It started quite simply, as a selection of bars in London offering a signature cocktail for £5 to purchasers of a special wristband. It was a great way for new bars to get on the map, and for more established bars to showcase what they could do to new potential customers. The formula proved to be a success and the festival’s popularity has increased each year, and what you’ll find now is a buzzing scene of over 200 bars, a dedicated Cocktail Village housed in Spitalfields market, and more events to attend across the city than anyone could possibly hope to get to; although we gave it a good go. The bars have really upped their game in terms of innovation and effort this year and we’ve picked our favourites from #LCW17.

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Fireworks are seen over the Fisht Olympic Stadium at the Olympic Park during the rehearsal of the opening ceremony in Sochi, February 4, 2014. Sochi will host the 2014 Winter Olympic Games from February 7 to February 23. REUTERS/Alexander Demianchuk (RUSSIA - Tags: SPORT OLYMPICS)

6 Sporting Ceremonies That Rocked The World

By | Uncategorised | No Comments
As Ireland’s bid for the world cup takes over the newsstands, it feels like a good time to reflect on the events and ceremonies that kick off these huge occasions. They’ve become an art form of themselves, with much to be learned from these iconic celebrations. We’ve gathered together 5 of our favourite opening ceremonies which were so good, they almost manage to overshadow the events they were opening.

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Back to School: 5 Activations That Got Millennial’s Attention

By | Experiential | No Comments
It’s that time of the year again!

After a well-deserved summer break, students are back to college and what better time to reach millennials?

Millennials are the first generation of Digital Natives and are tech savvy by nature! According to Accenture, millennials will spend €1.4 trillion annually worldwide by 2020.

We run through five inspiring events and activations that successfully reached that valuable target market.

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5 Exciting Developments In Augmented Reality Technology

By | Digital | No Comments
Augmented Reality tech has teased and promised a lot over the past decade. However, this year has seen a major development in how people will be able to interact with AR through their phones, without having to download clunky apps and hardware.

With the announcement that Android and Apple are planning to make AR a native feature on their latest smartphones, this no doubt means they’ll package it up into a polished consumer feature that will bring it mainstream and appeal to consumers and developers alike.

We run down some of the coolest, most innovative recent AR developments.

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8 Social & Digital Tech Conferences Worth Visiting in 2018

By | Digital | No Comments
The way we consume media has changed rapidly. With social media becoming such a big part of everyday life, it’s no wonder that there is now a plethora of global events dedicated to everything social media.

For digital marketers, there’s no better way to stay on top of digital trends and technology than by attending one of these summits and rub shoulders with your peers and exchange ideas.

We look at 8 Social and Digital Tech conferences around the globe worth visiting in 2018.

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