ALL YOU NEED TO KNOW FROM FACEBOOK’S F8 CONFERENCE

By 04/05/2018Digital, Events

Facebook hosted its annual F8 Conference for developers this week, with all eyes on Mark Zuckerberg as he took the stage on the first day. In a lot of ways, you’d never know that Facebook just spent the past six weeks embroiled in controversy. There was the usual hooting and hollering at different announcements throughout the keynote. (The entire place erupted when Zuckerberg said that everyone would get a free Oculus Go, the company’s new standalone virtual reality headset.)

Lots was said but we have digested the five biggest announcements that you can take form this years conference.

SHARING TO STORIES

Stories are now an incredibly popular content format, so popular in fact that we may see Stories begin to rival the news feed as the default content consumption and creation method in the not-to-distant future. Users will now be able to share content from third-party apps directly to their Stories.

Here is an example of how it will all work on Spotify.

DATING

When Facebook announced a new dating feature targeting singleton users, it drew quick comparisons to existing apps like Tinder and Bumble. Facebook won’t however have a Tinder-like “hot or not” swiping feature for quickly sorting through potential matches. It will instead allow the user to scroll through detailed profiles before making up their mind.

INSTAGRAM VIDEO CHAT

Instagram is rolling out a host of new features  including Video Chat and a redesigned Explore page. Video chat will allow you to chat with one person or a small group, and you can minimize the video screen during the conversation and continue to chat while browsing Instagram. This is further proof that Facebook are looking to turn Instagram into a full-fledged messaging service, rather than the photo-sharing network it began as.

AR FOR THE MESSENGER PLATFORM

Messenger will continue to introduce new functionality that will give brands the ability to create better brand experiences through AR effects. Similar to Snapchat Lenses, these AR experiences will enable Messenger users to overlay 2D and 3D objects and animations on top of their image or video and then save the content to their camera roll, share in a group or one-to-one conversation, or even add it to their Story.

CLEAR HISTORY

Not unexpectedly, privacy played a key role in this year’s keynote. Facebook will be rolling out a clear history tool that will allow users to clear their browsing history on the platform. Zuckerberg expressed that Clear History is its first step in proving that it’s truly attempting to release better ways to protect its user’s privacy

F8 KEYNOTE HIGHLIGHTS

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