On Saturday 14th July we were delighted to help Universal Pictures launch Dr. Seuss’ The Lorax premiere at the ODEON Cinema, Point Village. Over 300 kids and adults gathered together to enjoy the fun and interactive feature areas that we created, munch on sweets and muffins and get their picture taken with The Lorax himself.
For any of you who don’t yet know the story of The Lorax, it’s ‘the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.’ However, what we find in discovering this story is that there is a strong underlying message for all.
Initially a book first published in 1971, The Lorax was way ahead of its time portraying a message of conservation, environmentalism and the effect of consumerism. A decade later when the environmental movement exploded, the popularity of The Lorax did so also. Theodor “Dr. Seuss” Geisel, the writer of the book once stated that “The Lorax’ doesn’t say lumbering is immoral. ‘I live in a house made of wood and write books printed on paper.’ It’s a book about going easy on what we’ve got. It’s anti-pollution and anti-greed.”
A fantastic message for the whole family we thoroughly recommend taking a trip to the cinema to see The Lorax.
“Unless someone like you cares a whole awful lot,
nothing is going to get better. It’s not.”