Dominating the media in over 165 countries, the sports super-event that is the Rio 2016 Olympics is a colossal opportunity for brands to make a mark.
Here are the brands that delivered genius marketing campaigns around the Olympic Games.
Airbnb, the global community based accommodation site, is the official alternative accommodation services supplier for the Rio 2016 Olympic Games. To highlight their partnership with the sporting spectacle, Airbnb listed a luxury gold room to rent inside the Olympic Arena. Airbnb users could enter a competition to be flown to Rio with a friend, stay in the room and were even given tickets to a range of pre-Olympic events.
2. Coca-Cola Olympic Station
As a part of the #ThatsGold campaign, Coca-Cola created a unique fan zone specifically for teenagers, right in the heart of Rio. The visually stunning space was inspired by the bubbles inside a Coke bottle, and houses several experiential installations that were all designed with one thing in mind – instant sharing on social media. It’s estimated that 150,000 fans will visit the Olympic station over the course of the games!
3. Nissan – #DoItForUs
To promote the eco-friendly Nissan Leaf, the car manufacturer and games sponsor pranked Olympians and Paralympians by asking them to do ridiculous things to highlight the brand at the Olympic Games. Will they go the extra mile for Nissan? The resulting clip is hilarious.
4. Samsung – School of Rio
As a part of Samsung’s ‘School of…’ campaign, comedian Jack Whitehall gets schooled by some of the world’s most accomplished Olympians – including our very own homegrown boxing legends, Katie Taylor and Joe Ward.
See the full series here.
5. Panasonic – Stadium of Wonders
Panasonic’s tech showcase at Rio 2016 is designed to let fans create their own Olympic moments and learn about the history of the Games. Located at Rio’s Sugarloaf Mountain, the activation boasts the latest technology and houses experiences created with Panasonic’s proprietary Space Player, transparent screens and new Light ID technology. Very cool!
Take a tour of the pavilion in 360.