“DoubleDutch Flock is an award-winning interactive mobile app that is an innovative addition to any event, conference, or tradeshow. Flock engages attendees with event content through social features and game mechanics, unlike any other event app on the market.”
So how does Flock work?
- By bringing your event guide to a smartphone or mobile tablet, this application eliminates the need for paper-based agendas.
- Flock interlinks key social media channels such as Twitter, Facebook, LinkedIn offering an opportunity to gather direct and instant feedback from your attendees.
- Connect with other event attendees and maximise networking opportunities.
- Not only this but Flock allows, video integration, external linking, social media integrations, and custom branding.
How to encourage event attendees to download the app
- If you have an online portal open for registration pre event, use it not only to register attendees but also to advertise the app. Generate hype and anticipation by encouraging guests to download the app on the spot.
- Encourage attendees to create their ‘event profile’ through the app prior to the event – enhancing their networking opportunities on the date of the event.
- Leverage content available for the event – agendas, keynote speakers, speaker bios and more. Make the content accessible both pre and post event. Content sharing is key in networking and building interest.
During the event
- A key element of conferences is icebreakers. Ensure your attendees are fully involved throughout the day; start with breaking the ice amongst the guests. Once this has happened, people are more willing to share ideas, content and feedback throughout the event.
- Use the app as an icebreaker, get everyone to pull out their smartphones and tablets and if they haven’t already done so, ask them to download the app and all login to at least one of their social media channels they have accounts with. Encourage every person in the room to upload at least one Tweet or update or ask them to check in to the event itself. This in turn will make the content sharing process more relaxed and natural for the duration of the event.
Gathering the content
Flock makes it possible to gather real time data and content about the interests and activities of the attendees. A web-based analytics dashboard enables users to oversee all app activity, checks in, status updates relating to the event and more. Thus providing an alternative post event feedback and debrief method for your event.
All in all, Flock is a revolutionary app that has the ability to change the structure of conferences, trade shows and the way in which corporate events are run. Engaging throughout your event with attendees is key and through this innovative app, companies are able to gather feedback in an alternative method from the standard end of event feedback Likert scale.
See http://doubledutch.me/flock.aspx for more information.