International Globe Award 2012 for Verve and Guinness
As an Irish event and activations agency, Verve are delighted to announce that we have won a prestigious Globe award 2012 for Guinness at the MAA (Marketing Agencies Worldwide) Awards 2012 in Chicago. With only 25 Globe awards given annually to the best marketing campaigns globally, the Globes are seen as the Oscars of the international marketing industry.
The judging and process is rigorous with 130 judges from 15 countries demonstrating the high standard of campaign entry and judging. Verve and Guinness won the Alcohol category for the successful Area 22, Guinness Rugby campaign.
Speaking about the win, Verve MD, Ronan Traynor “ This is a humbling win, we are delighted to work with the talented brand team in St. James’s Gate who direct and orchestrate the campaign, working alongside Diageo agency partners, Cybercom and WHPR. This Globe is an endorsement of the vibrant marketing talent alive in Ireland, client and agency side. We are chuffed to have won this global award in our 21st year, as a creative independent agency.
This is a positive story at home, in Europe and further afield about the strength of iconic Irish brands, like Guinness, the success of The Guinness Rugby Sponsorship Platform, and the innovation that exists within Diageo at regional and European level.”
Kathryn Williams, a judge from Australia, commented “…the entries are world class. My categories were perfect, and I found the calibre of work to be exceptional – in times where our marketing budgets seem to be drying up, creativity shines…”