We got down and dirty this week at National Ploughing Championships, Europe’s largest Outdoor Exhibition and Agricultural Trade Show. Electric Ireland tasked us to bring to life their #StayHappy campaign through an innovative brand experience for the estimated 280,000 attendees.
Using a combination of custom software and tech wizardry, we created an interactive experience that allowed members of the public to get behind a tractor, dance with cows or if they were very lucky, to win spot prizes. The #StayHappy moment was texted to consumers, allowing them to share branded content with friends and family in seconds.
Check out our video below to see how it went down.