Category Archives: Experiential

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5 Outstanding Food & Drink Festivals In Ireland

By | Activations, Events, Experiential | No Comments
Ireland is a nation of food lovers, and it’s never more evident than at one of the country’s many fine food festivals, which showcase the best culinary cuisines from chefs across the globe. Whether it be BBQ, Italian or Thai delicacies, Ireland’s food festivals cater to every gastronomical whim. At Verve, we have the pleasure of working at many of these festivals with our clients.

We take a look at some of Ireland’s most unique and delicious food and drink festivals.

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Complete Guide To Amplifying Your Brand With Experiential

By | Activations, Experiential | No Comments

A live experience is the real life incarnation of how a brand acts, speaks, and engages with the consumer.

At Verve, we consider every detail of the consumer journey, and what each interaction will look like, to ensure people leave with an experience that leaves a positive memory towards the brands we work with.

We collaborated with Event Magazine to produce an in-depth guide to turning your audience into content generators, to ensure your brand experience resonates with consumers and lives on long after the event has ended.

Read the full article below.

 

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5 Examples of Innovative Experiential Sports Activations

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No consumer group is more loyal than sports fans, who devote themselves to certain leagues and teams. With many sports brands associating themselves with “doing” and “pushing the limits”, it’s no surprise that they have invested in millions into experiential activations to boost their brand.

Here are some of our favourite examples of engaging, experiential, sports activations.

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5 Creative Examples of Branded Pop-Up Shops

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There’s a good reason why temporary branded pop-up shops and restaurants have exploded in popularity in recent years. Not only does it offer customers a chance to engage with your brand in a completely immersive way, but if done right, the relatively cost effect solution is highly shareable on social media and offers exclusivity to customers that they wouldn’t experience in normal retail outlets.

We take a look at some brands that got creative and delivered some super cool, shareable and totally immersive branded pop-up stores.

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5 Cracking Easter Marketing Campaigns

By | Activations, Ads, Experiential | No Comments
Over the Easter period, consumers are clamoring for confectionary to gift to friends and family, or indulge a little themselves. With this demand comes a great opportunity for marketers to put on their thinking caps and produce some excellent advertising to nab their share of the Easter market.

We’ve put together a list of some of our favourite fun and effective Easter-themed campaigns.

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5 Outstanding Experiential Brand Activations From SXSW 2017

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Every year, SXSW Festival in Austin gets bigger and better. Starting as a humble music festival in the late 1980s, SXSW now has three branches – Film, Music and Interactive. Over the years, SXSW has built a reputation for launching the careers of many musicians, filmmakers and start-up CEOs, and has become the ultimate playground for marketers who want to get their product onto a world stage.

Without a doubt, marketers bring their A-game to Austin, so we take a look at some of our favourite product activations of SXSW 2017.

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