So as everyone knows, the 2013 Oscars were held on Sunday evening, filled with red carpet beauties and golden statues! In one of previous posts, we raved about Disney’s creative team and their recent short film called the ‘Paperman’. We must have our finger on the pulse as it won the Oscar for best animated short film! Well done to John Kahrs and his talented team!
If you didn’t see it before, check out the video here.
In Verve we’re always on the look out for inspirational ideas, concepts and designs. They may or may not always relate directly to events or activations but what inspires us are ideas that push the boundaries. Ideas that take traditional elements and combine it with a new modern twist or direction. Ideas that are innovative… and this is exactly what Disney Animation have done with their new full animated short film ‘Paperman’.
“Introducing a groundbreaking technique that seamlessly merges computer-generated and hand-drawn animation techniques, first-time director John Kahrs takes the art of animation in a bold new direction with the Oscar®-nominated short, “Paperman.” Using a minimalist black-and-white style, the short follows the story of a lonely young man in mid-century New York City, whose destiny takes an unexpected turn after a chance meeting with a beautiful woman on his morning commute. Convinced the girl of his dreams is gone forever, he gets a second chance when he spots her in a skyscraper window across the avenue from his office. With only his heart, imagination and a stack of papers to get her attention, his efforts are no match for what the fates have in store for him. Created by a small, innovative team working at Walt Disney Animation Studios, “Paperman” pushes the animation medium in an exciting new direction.”
The annual Harbin International Ice and Snow Sculpture Festival takes place every January in the north east of China. Beginning on the 5th of January, the festival runs for over a month and showcases some of the best collections of ice artworks, lit up with LED lights. Despite the incredible displays of artwork, it is not for the faint hearted. The average temperature in the winter is around -16.8 degrees Celsius in winter, with annual low temperatures below -35C not uncommon.
Check out some of the incredible photos from the festival.
Wow what a year. Not only did we work on a huge amount of exciting events and activations but 2012 saw a number of fresh faces join the team, not one but two Verve babies and of course the launch of Verve’s new website on blog. We’re now sharing more content then ever (and you can even find us on Pinterest!).
So in light of the exciting new year ahead, we wanted to take a look back at some of our 2012 highlights. As always there are too many to share but here are a few of our absolute favourites. Enjoy!
If 2013 is anywhere near as exciting as 2012, we have a busy year ahead of us!
Spectacular event lighting isn’t just for Christmas. Every January, the Ghent Festival of Lights puts on an astounding display of lighting throughout the city providing inspiration for event planners and lighting designers around the world. Our favourite from this year was the LED cathedral created from 55,000 LED lights by an Italian family business Luminarie De Cagna. Plan your January mini-break to Ghent now! lichtfestivalgent.be Read on…
Last Wednesday we helped organise the Run in the Dark for the Mark Pollock trust which took place in Cork city. 1,300 runners turned up to take part in the run for such a worthy cause.
Mark Pollock is amazing individual. He is a Northern Irish adventurer, athlete, rower, kayaker, author and international motivational speaker who became the first blind man to reach the South Pole. He tragically fell from a second story window in 2010 which left him paralysed. Mark’s supporters and friends created Run in the Dark to help fuel his ambition to walk again. Whilst we helped organise the Cork run, this wasn’t the only location, there was a huge turnout in Dublin, as well as Belfast, London and New York with pop up mini events all over the world.
We were absolutely honoured to work once again with the Mark Pollock Trust and are already looking forward to next year!
We’re all used to in-store product sampling campaigns – but here’s a clever idea from Brazil that takes it one step further. Hellman’s were keen to demonstrate Hellman’s not just as a sandwich spread, but as a versatile ingredient in everyday cooking. The Solution? When consumers purchased a jar of Hellman’s, special till software analysed the other items on the shopping list and used them to create a Hellman’s recipe printed on the receipt. Sales reportedly increased by 44% in the first month of the campaign – watch the video below!
We love this big event idea from Standard Time in Berlin – great inspiration for a PR launch idea or stunt. 70 construction workers literally ‘build time’ with a 24 hour clock made from wood – each minute is constructed and dismantled on the minute. The event is captured on video with the Berlin skyline in the background and makes for strangely mesmerising footage! More information on the PR stunt event can be found here