Category Archives: Activations


5 Cracking Easter Marketing Campaigns

By | Activations, Ads, Experiential | No Comments
Over the Easter period, consumers are clamoring for confectionary to gift to friends and family, or indulge a little themselves. With this demand comes a great opportunity for marketers to put on their thinking caps and produce some excellent advertising to nab their share of the Easter market.

We’ve put together a list of some of our favourite fun and effective Easter-themed campaigns.

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5 Outstanding Experiential Brand Activations From SXSW 2017

By | Activations, Experiential | No Comments
Every year, SXSW Festival in Austin gets bigger and better. Starting as a humble music festival in the late 1980s, SXSW now has three branches – Film, Music and Interactive. Over the years, SXSW has built a reputation for launching the careers of many musicians, filmmakers and start-up CEOs, and has become the ultimate playground for marketers who want to get their product onto a world stage.

Without a doubt, marketers bring their A-game to Austin, so we take a look at some of our favourite product activations of SXSW 2017.

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Flora ProActiv: Creating A Purpose-Led Campaign That Wins Hearts & Minds

By | Activations | No Comments
For the past three years, we’ve been helping Unilever promote their product, Flora ProActiv, across the country. Their goal was to create a purpose-led campaign that resonated with the consumer, educated them about the risks of bad cholesterol, dispelled myths about who it can affect, and overall promote healthy eating.

With this in mind, we helped Flora ProActiv to formulate a campaign to engage the public and make the brand synonymous with a healthy lifestyle.

Here’s what we did…

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5 Digital and Social Trends That Will Explode In 2017

By | Activations, Digital | No Comments
With the new year comes a whole lot of brand new tech that will revolutionise both digital and experiential marketing. From new tools to grab consumers’ attention online to jaw-dropping live brand experiences, it’s down to marketers to be creative and adapt early to get the most out of what 2017 has in store.

We predict what’s going to be big in 2017, and how you can use it to grow business.

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