All posts by verve

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5 Brands That Served Up Excellent Tennis Activations

By | Activations, Ads | No Comments
Wimbledon is underway and tennis fans have flocked to Henman Hill to watch the world’s best players go head to head for the most prestigious title in the sport. This year, we’re here with our friends at Pimm’s, helping them serve up delicious drinks to tennis fans for the duration of the championship.

To celebrate the 131st Wimbledon, we take a look at five other brands who also enjoyed a spot of tennis while acting their brand sponsorship.
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4 Clients We Helped Celebrate Dublin Pride 2017

By | Activations, Events | No Comments
Every year during the last weekend of June, Dublin explodes in a spectrum of colour as thousands flock from all corners of the country to celebrate diversity. Established almost 40 years ago and then attended by only 8 LGBTQ activists, Dublin Pride Festival has grown to be one of the most attended festivals in Ireland, with an estimated 60,000 coming out every year to join the party.

Of course, the weeklong programme of events comes to a crescendo with the fabulous Dublin Pride Parade that weaves its way through Dublin’s streets, leaving a trail of glitter and rainbow dust in its wake.

This year, we were excited to be a part of such a monumental occasion by helping some of our clients show their colours with parade floats and events.

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5 Outstanding Food & Drink Festivals In Ireland

By | Activations, Events, Experiential | No Comments
Ireland is a nation of food lovers, and it’s never more evident than at one of the country’s many fine food festivals, which showcase the best culinary cuisines from chefs across the globe. Whether it be BBQ, Italian or Thai delicacies, Ireland’s food festivals cater to every gastronomical whim. At Verve, we have the pleasure of working at many of these festivals with our clients.

We take a look at some of Ireland’s most unique and delicious food and drink festivals.

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5 Biggest Mistakes Event Planners Should Avoid

By | Events | No Comments
Planning an event is tricky business, and it’s often easy to overlook some seemingly small details that could lead to huge disaster down the line.

Most of the time, it’s not about what you are doing that causes events to flop, but what you’re not doing.

We’ve put together some common pitfalls to avoid in order to stage the best event possible.

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Complete Guide To Amplifying Your Brand With Experiential

By | Activations, Experiential | No Comments

A live experience is the real life incarnation of how a brand acts, speaks, and engages with the consumer.

At Verve, we consider every detail of the consumer journey, and what each interaction will look like, to ensure people leave with an experience that leaves a positive memory towards the brands we work with.

We collaborated with Event Magazine to produce an in-depth guide to turning your audience into content generators, to ensure your brand experience resonates with consumers and lives on long after the event has ended.

Read the full article below.

 

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5 Examples of Innovative Experiential Sports Activations

By | Activations, Experiential | No Comments
No consumer group is more loyal than sports fans, who devote themselves to certain leagues and teams. With many sports brands associating themselves with “doing” and “pushing the limits”, it’s no surprise that they have invested in millions into experiential activations to boost their brand.

Here are some of our favourite examples of engaging, experiential, sports activations.

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