St. Patrick’s Day is almost upon us, and to celebrate, we take a look at some of the most uniquely Irish ad campaigns of the past 30 years.
Some made us laugh, some made us cry, but what they all have in common? They all perfectly captured the Irish spirit.
Take a trip down memory lane with some of our favourites.
1. Carlsberg – Euros 2008
To celebrate the 2008 Euros, official sponsor Carlberg enlisted football greats Johnny Giles, Jack Charlton and Mick McCarthy for their “There’s Always A Plan C” campaign.
2. Guinness – Round Up The Mates For St. Patrick’s Day
Guinness GB did a great job producing this hilarious ad for Paddy’s Day, which shows just how hard it is to round up the mates to go to the pub.
3. Marriage Equality – Vote Yes
In the run up to the historical referendum on marriage equality, in which Ireland voted overwhelmingly in favour of allowing same-sex couples full marriage rights, Marriage Equality produced a short PSA which went viral. Shot in Dublin city centre, it shows a young man asking each and every person in Ireland if he can marry is sweetheart Sinead. The ad effectively got it’s point across, and even threw in a few words as gaelige.
4. Eir – Fionnuaghla
A newly rebranded eir (formerly Eircom) produced this powerful TV ad to announce it’s new identity. The ad includes incredible shots from live gigs in Whelan’s, to the rapturous cheers at the GAA finals in Croker, or cliff diving in the West of Ireland. This video will fill you with pride for your country – and the song is infectious.
5. ESB – Going Back
This quintessential depiction of the Irish Mammy from the 1980s is something every Irish person can relate to. The ad, released in 1988, shows an Irish mammy putting on the immersion and baking some soda bread for her son’s homecoming.
6. Coca-Cola Father’s Day
We helped our client Coca-Cola surprise Irish Dads with messages from their children who emigrated in this heartfelt video. Although this was made for Father’s Day, anyone who has been away from home for a big holiday like St. Patrick’s Day will know the feeling of missing the Emerald Isle.