Amplifying your online profile takes commitment, but doesn’t have to be expensive – and the rewards can be huge. On average, Instagram users upload 4 billion images per day. YouTube racks up 300 hours of video content per minute and the number of active social media users on the planet jumped 21% this year, bringing the total up to 2.8 billion active users.
The rise of the digital age shows no slowing down, so it’s important to make sure your brand’s voice cuts through the online noise to make an impact.
We’ve put together some simple tips on how to increase web presence to reach a wider audience, without spending a penny.
Does you or your brand have expertise to offer consumers? Write consistent blogs, either weekly or bi-weekly, that followers will want to read. For instance, if you run a bakery, why not give your followers tips on how they can decorate their cupcakes like a pro – or you can appeal to their taste buds and write a run down of your most popular sweet treats.
Writing good blogs is a great way to position yourself as a thought leader in your field, and with good SEO (search engine optimisation), your website is more likely to pop up in search engine results down for potential business leads down the line.
2. Be Consistent
Just like everything else, consistency is key. You can’t go for a jog once or twice and expect to win an Olympic medal, and the same goes for running a successful online brand.
Post every day and engage with your followers. Answer their questions, like their posts and show you value them. Online, a little interaction goes a long way in building a loyal followership.
3. Monitor Your Progress
Closely keep an eye on how your posts and blogs are performing to gain insight into how you can improve content. Once you start posting regularly, you’ll get a grasp on which type of posts perform better and you can use this new information to influence future online activity.
Things to look out for are likes and comments, as well as shares on Facebook & LinkedIn.
4. Engage Micro-influencers
We’ve all heard of influencer marketing, but have you heard or targeting micro-influencers to help promote your brand?
Micro-influencers are mostly local social media personalities with a smaller following than an influencer, but with more followers than the average social media user.
Research has shown that micro-influencers have a better engagement rate and that followers trust their opinion more than if the likes of Kim Kardashian endorsed a product. Instead of spending big bucks on a sponsored post by an influencer, why not spread your budget across several micro-influencers.
In some cases, all it takes is to engage with them or send them a branded gift and if they like your product enough, they’ll post about it anyway.
5. Use Free Tools
There are plenty of free tools out there to help you with the implement the advice above. Here’s a couple to get you started.
- Hootsuite can help you schedule posts for certain times of the day across multiple channels. It can also determine the best times to post your content to receive the most engagement, and schedule them accordingly. Sign up for Hootsuite here.
- Instagram, Facebook and Twitter all have in-built analytics features that can track the performance of your posts.
- Trends24 is a simple but handy tool to track what’s popular in your area. The tool lets you hone in on trends worldwide and find out what the top ten trends were on the hour for the previous 24 hours. It’s always useful to be familiar with what people are talking about when creating content for your own brand.