No event is too big or too small to stream live online! The practice of live streaming is fast becoming commonplace on social media, and for good reason. It is a cost effective way to immerse your followers in your event, while at the same time boosting social engagement and awareness of your brand.
Still deciding whether you should experiment with a live broadcast? Here are some tips to get you started broadcasting and the positive impact it will have on your business or event.
There’s no need to spend ridiculous amounts of money on equipment to livestream an event. All you need is a smartphone to record, a decent internet connection and for added quality, invest in a €10 smartphone mount to keep a stable and consistent broadcast. No one likes shaky video.
Applications such as Periscope, Youtube Live and Facebook Live all provide a free basic livestream service. However, if you want your live stream to be television quality, this will incur some cost. There are platforms such as Ustream, Livestream and DaCast that provide the essentials for a production like this at affordable prices.
For a more professional looking Facebook live broadcast you can use multi-camera live streaming platforms such as Telestream Wirecast. Platforms like this allow you to produce TV quality broadcasts using multiple cameras all wirelessly connected to a switch board. This also allows you to edit live video and add graphics. Platforms like Wirecast can help you take your live streaming to the next level by adding live twitter feeds and text to your live feed.
Most of these services provide a trial period for you to carefully consider which platform is for you.
Geographical and physical restrictions can sometimes be the deciding factor as to whether or not someone attends an event, no matter where it is. Streaming your events and content live over the internet makes it more accessible to a much larger audience. As nearly half of online video content is viewed on smartphones, it has never been easier to reach your target audience. This means attendance to your event can reach many more than just the people physically at the event.
3. Increase engagement on social media
Live streaming is also a great way of generating engagement. Applications like Facebook live allow us to do just that by allowing users to comment on and share your live stream – just make sure to let your followers know in advance when you’ll be going live, and promote it in the weeks leading up to your event.
Once they’re tuned in, participants can take part in discussions and debates during and after the event. With privacy and moderation settings, you can control who can engage.
These apps are all so simple and straightforward to use. Just download your preferred application to your phone or tablet and start streaming. It’s couldn’t be easier. From sitting in your bedroom playing guitar to filming an awesome band or experience, the possibilities for live streaming are endless. Your streaming app can be launched anywhere effortlessly, once you have a decent internet connection and something worth streaming.
5. Reusable content
If using Facebook’s native live streaming service, your broadcast will automatically save your video to your Facebook video album. Why not create a Facebook campaign to get even more eyes on content? Set a small budget to promote your video and serve it to your exact target audience. If you’re new to Facebook Ads, check out this handy guide to get you started.